Hainan Free Trade Port universities explore new paths for education opening: you can not only "study abroad in Hainan" but also "go overseas with companies"
Discuss how education can help Chinese companies globalize through customized talent training
Quick Look
- The 2026 China Education Brand Overseas Summit Forum was held in Haikou.
- Experts at the meeting discussed ways to support "study abroad in Hainan" and education "going overseas with companies" through customized talent training, focusing on cross-border high-skilled talent training, digital culture going overseas, and the reshaping of film and television education by AI technology.
AI-generated summary
Why It Matters
Chinese companies are accelerating their globalization and are facing challenges from transnational labor demands and deviations in talent training systems. The Hainan Free Trade Port policy provides an institutional environment for educational innovation.
China News Service, Haikou, October 20 (Reporter Wang Xiaobin) The 2026 China Education Brand Overseas Summit Forum was held in Haikou on the 20th. It not only makes "study abroad in Hainan" a realistic choice, but also enables education to "go overseas with companies" through customized talent training, which has become a common exploration and experience for some participating universities.
Chinese companies are accelerating their globalization layout, and the first thing they face is the demand for transnational employment. However, the talent training systems of many overseas destination countries currently deviate from the actual employment needs of Chinese companies. Faced with this gap between supply and demand, Han Xiaoyu, dean of Hainan Software Vocational and Technical College, believes that companies now urgently need cross-border highly skilled talents with comprehensive professional capabilities, digital literacy, familiarity with international rules and the ability to communicate across cultures.
In response to this demand, Hainan Software Vocational and Technical College has explored a customized talent training path of "going overseas with companies". The school has cooperated with a well-known domestic hotel chain group to open an overseas store manager class, directly recruiting international students for the overseas markets that the company plans to deploy in the future, such as Southeast Asia, Central Asia and other countries. These students receive a full-chain training of "academic qualifications + skills + Chinese language + corporate culture + internship and employment" in Hainan. After completing their studies, they return to their home country and directly work in overseas stores of Chinese companies. Han Xiaoyu said that this vocational education model that accurately matches the overseas layout of enterprises has currently enrolled the first batch of 31 students from 6 countries and is being promoted to other overseas enterprises.
In addition to talent support in the physical industry, the overseas expansion of digital culture also requires educational empowerment. Zhang Hui, Secretary of the Party Committee of Hainan International College of Communication University of China, said that with the adjustment of economic and industrial structure and the support of free trade port policy, more and more students who originally planned to study abroad choose to "study in Hainan" to study in Sino-foreign cooperative education. Relying on the many advantages of Hainan Free Trade Port and the popularity of Communication University of China in games, animation and other majors, the college is actively deploying majors such as digital media technology and e-sports to conform to the trend of national digital culture going overseas and contribute to the free trade port industry and digital culture going overseas.
As digital content accelerates to the world, changes in cutting-edge technology are also forcing the reshaping of film and television education. Lu Bin, dean of the Nanhai Film School of Haikou University of Economics, pointed out that from silent to sound, from film to digital, the film industry has always been supported by technology. Today's explosive development of AI technology is bringing a huge revolution to the film and television industry, and is also accompanied by new challenges such as copyright disputes. Facing the impact, traditional film and television education must dare to take innovative steps. The open fertile ground and institutional innovation environment of the Hainan Free Trade Port provide opportunities for this kind of breakthrough.
Lu Bin said that the college hopes to rely on the advantages of the free trade port to create "new engineering film and television education" and break the barriers between traditional art and technology. At the same time, with the help of the Hainan Island International Film Festival, the international platform of the Hainan Free Trade Port, it is planned to hold relevant forums focusing on the industrial changes and copyright problems brought about by AI to discuss how to solve industry pain points in the AI era and provide intellectual support for the high-quality export of Chinese cultural products overseas.
What to Watch
AI outlook — possibilities, not facts
Hainan universities will further expand the recruitment of international students from Southeast Asia, Central Asia and other regions.
Likely · Within months
Open Questions
- Difficulty in large-scale promotion of customized talent training model
- The specific impact of AI copyright disputes on film and television education




