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BackAdvertisers Seek to Diversify Beyond Google and Meta Amid Concentration Fears
Advertisers Seek to Diversify Beyond Google and Meta Amid Concentration Fears
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Economic Times1 hour agoBusiness1 min readIndia

Advertisers Seek to Diversify Beyond Google and Meta Amid Concentration Fears

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Quick Look

Advertisers are expressing concerns about over-reliance on Google and Meta for online advertising, seeking diversification due to fears of sudden policy changes impacting their businesses, according to Snap Inc's CBO Ajit Mohan in an interview with ET.

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Why It Matters

Advertisers are expressing concerns about dependence on Google and Meta for online advertising, citing fears of sudden policy changes that could impact their businesses overnight.

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Advertisers are increasingly looking to diversify their online advertising beyond Google and Meta amid growing concerns about dependence on the two dominant platforms, said Ajit Mohan, chief business officer (CBO), Snap Inc, in a conversation with ET."We're getting the feedback that marketers fear concentration," Mohan said. "They are too reliant on these two and not sure how changes in platform policies could impact their businesses overnight."

Open Questions

  • Which specific platforms are advertisers considering as alternatives to Google and Meta?
  • What policy changes are advertisers most concerned about?
  • How significant is the shift in advertising budgets away from the dominant platforms?

Related Topics

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PeopleAjit Mohan
OrganizationsSnap IncET
Topicsgooglemetasnapplatform dependencemarketer concerns
This article was originally published by Economic Times.

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