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With his high popularity, aespa member Winter became the new spokesperson of the sports brand New Balance and launched a series of promotional activities.
aespa member Winter has officially become the New Balance brand ambassador.
Winter (Kim Minhyang), a member of the popular South Korean girl group aespa, has won a large number of die-hard fans with her exquisite facial features, cool temperament and contrasting cute charm in private, making her the darling of the fashion circle among the new generation of girl groups. After a period of deliberation, the sports brand New Balance officially announced the good news today (14) that Winter has become the new brand ambassador, adding another heavyweight endorsement to her.
In the first wave of image advertisements, Winter has long straight light brown hair, puts on a short fitted sports top and loose sports pants, and sways her waist and hips generously in front of the camera, allowing her slender waist to go out to meet guests. She can freely switch between sweet, sexy and handsome styles, showing her super fashion control skills.
Winter pairs a short fitted white T with loose sports pants and ABZORB 983 sneakers, showing off her waist and showing strong visual tension with a wild rhythm.
As Winter officially debuts as a brand spokesperson, he takes the lead in focusing on the ABZORB 983 sneakers with a sense of future technology, adding a distinctive street personality to the neat style and showing a straightforward attitude that is different from the stage. As the cold winter approaches, Winter also sports a warm down style with short blond hair. She wears a light visual sense through layering, and matches it with shoes such as New Balance 1890 and 880R to outline the charm of a retro and straightforward goddess.
Winter interprets street style by pairing down items with gray-toned sportswear.
In addition to wearing her long straight brown hair for the photo shoot, Winter also used her short blonde hair, which has recently become a hot topic, to outline her personal style.
New Balance simultaneously announced that it will launch the "Winter’s Coming!!" pop-up event from Friday (16th) to Sunday (18th). As long as you take a limited-time event visual of NB brand ambassador Winter at the New Balance Xinyi 1906 store, share it publicly with your personal community and mark the designated hashtag, you can get limited gifts. In addition, from now until the 25th, we will also work with K-MONSTAR to set up a "WinterXABZORB 983 style exhibition room" at Breeze Nanshan store, allowing fans to take photos of the goddess's large check-in wall at close range; complete the designated check-in task before November 1, and you will have the opportunity to draw Winter's same NB and aespa support hand lamps.
Winter's style is versatile and can switch between sweet and street style at will.

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