China News Service, Chengmai, Hainan, October 4th. Title: Visiting "Dongpo" during the National Day holiday has become a new trend in Hainan cultural tourism
China News Service reporter Fu Yuqun
NPCs dressed as book boys shook fans to invite poetry exchanges, the Feitian Palace lanterns slowly rose, and tourists walked through the Songyun Market with "silver tickets" in hand to check in... During this year's National Day holiday, the newly opened Chengmai Dongpo Park in Hainan was crowded with people.
Many tourists break away from the traditional itinerary of seeing the island and sea, and follow Su Dongpo's thousand-year footprints to embark on a cultural journey to visit Dongpo, which has become a new trend in Hainan's cultural tourism market.
On October 3, during the National Day holiday, Dongpo Park in Chengmai County, Hainan Province attracted many tourists. Photo by China News Service reporter Luo Yunfei
In the fourth year of Shaosheng's reign in the Northern Song Dynasty, Su Dongpo crossed the sea and arrived in Hainan, where he lived in Danzhou for three years. He opened a library to teach, spread literature and education, left many famous works through the ages, and sowed profound cultural seeds for Qiongdao. This National Day holiday, this cultural context spanning thousands of years welcomes fans from all over the world.
Chengmai Tongchao Pavilion was Su Dongpo's first stop when he crossed the sea to Qiong, and was also his last stop when he returned north to Li Qiong. More than 900 years ago, Dongpo landed on the island here, and in his later years he set off from this coast to return north. As soon as he climbed up and left, he wrote famous articles such as "Chengmaiyi Tongchao Pavilion", leaving behind the eternal sigh "I will not regret nine deaths in the southern wilderness, but I am here to travel to the wonders of my life."
"Only when you come here can you truly understand Su Dongpo's broad-minded state of mind." Wang Xinyue, a tourist from Henan, said. Standing on the top of the Tongchao Pavilion in Chengmai Dongpo Park and looking into the distance, the peaceful and distant artistic conception of Dongpo's "lustfully watching the egrets crossing Qiupu, unaware of the late tide in the green forest" has become within reach here.
In recent years, Chengmai has continued to promote the excavation, research and revitalization of Dongpo culture. The newly opened Chengmai Dongpo Park introduces VR large space immersion technology, coupled with digital means such as AI intelligent interaction, flying theater, and live performances, to create the country's first immersive Dongpo theme park, restoring the historical scene of the millennium ferry, allowing tourists to "travel through time and space" and travel with Dongpo, attracting a large number of Su Xue enthusiasts and tourists to make a special trip.
On October 3, tourists experience interactive games in the "Tongchao Pavilion" in Dongpo Park, Chengmai, Hainan Province. Photo by China News Service reporter Luo Yunfei
"The park opened just in time for the National Day holiday, and the number of daily visitors has exceeded 20,000 in the past few days. Projects such as Su Shi's Life Theater, Flying Cinema, and VR immersive interaction are very popular among tourists." Bai Meixia, the operation manager of Chengmai Dongpo Park, said that the park targets the needs of young tourists and parent-child families, and launches NPC interaction, Dongpo Flying Flower Order, immersive scene performances, intangible cultural heritage market and other experience projects to showcase Dongpo culture and the life aesthetics of the Song Dynasty in a relaxed and participatory form.
The craze for visiting Dongpo is not limited to Chengmai. Dongpo cultural relics such as Danzhou Dongpo Academy and Haikou Wugong Temple have successively launched special activities such as movable type printing, poetry recitation, and Hanfu experience during the National Day, connecting Dongpo's travels in Hainan, and promoting the search for Dongpo to become a new trend in holiday cultural tourism.
“I’m not just checking in on the attractions, I want to understand the story of Dongpo’s exile in Hainan.” Lin Jingsi from Zhejiang took her children to visit Danzhou Dongpo Academy. She said that in the past, she only knew Dongpo from textbooks. This time, she took her children on a field trip to experience Dongpo’s teachings and teachings at Zaijiatang, and experienced the state of mind that “this place of peace of mind is my hometown.”
Behind the popularity of cultural tourism is the accumulation of Hainan’s years of continuous exploration, research and activation of Dongpo culture. Currently, relying on the "Three-Year Action Plan for the Protection and Utilization of Dongpo Culture in Hainan Province", Hainan relies on platforms such as the Dongpo Cultural Tourism Conference and the Dongpo Cultural Cities Alliance to connect the Dongpo heritage in Chengmai, Danzhou, Haikou and other places, create dance dramas, dramas, musicals, immersive performances and other Dongpo-themed literary and artistic works, and continue to create Dongpo-specific cultural IP.
On October 3, tourists experience interactive games in the "Tongchao Pavilion" in Dongpo Park, Chengmai, Hainan Province. Photo by China News Service reporter Luo Yunfei
"The focus of the traces on the east slope of Hainan lies in the complete closed loop of 'three years of exile + travel to the northwest + two-way sea crossing'. This is a unique resource in the country and completely different from the single-stage traces in other places." Li Gongyu, founding chairman of the Hainan Province Jiangxi Research Association, said in an interview , Hainan is the last stop of Dongpo's "life achievements" and the place where his thoughts and scholarship are gathered. In the trough of life, Dongpo completed the sublimation of his life here. These are the core IP positioning and unique capital of Hainan to tell Dongpo's story to the outside world.
"Su Dongpo is a representative symbol of Chinese culture going global." Li Gongyu believes that relying on the Hainan Free Trade Port's visa-free and tax-free policies, Dongpo cultural experience can be embedded into inbound tourism products, linking visits to historical sites, immersive performances, specialty food, and cultural and creative consumption and other complete industrial chains, promoting tourists to shift from shallow photo-taking to in-depth perception of Dongpo's complete life context; with expressions that contemporary young people are willing to accept, Dongpo culture is not only preserved in classics, but also vividly presented in cultural tourism scenes, entering the spiritual world of young people.
