Negotiations for Christmas orders at the Canton Fair heat up: AI creativity is implemented and scenes extend to the outdoors

China News Service, Guangzhou, October 26 (Reporter Cai Minjie) Brazilian buyer Ana Luiza Consoni said in an interview with a reporter from China News Service at the 140th Canton Fair on the 26th that the Brazilian Christmas market has strong demand. She attended the meeting to connect with high-quality Chinese suppliers and lay out the 2027 Christmas ornaments procurement plan.

The Canton Fair is an important platform for Chinese Christmas decorations to connect with overseas buyers. This year's Canton Fair revealed a number of new trends in Christmas foreign trade: artificial intelligence (AI) has become a new channel for overseas buyers to export creativity; consumption scenarios have expanded from indoor to outdoor; and emerging markets are growing brilliantly.

"Many overseas buyers directly send creative videos generated by AI, requesting factories to launch the same lighting products, which has become a new phenomenon in this year's negotiations." Ru Yuan, head of the purchasing department of Zhuguang Group Zhejiang Import and Export Co., Ltd., said, "The effects in the AI videos look amazing, but there is a big gap between the virtual images and the real objects, so it is not easy to implement the research and development. The R&D team needs to polish it repeatedly to transform the virtual creativity into a physical object that can be mass-produced and has visual effects close to the video."

"Judging from the current product selection trends of buyers, overseas purchasing preferences are shifting from small-sized decorative balls to large-sized styles." Zheng Weihong, deputy general manager of foreign trade business of Guangdong Yinghao Craft Products Co., Ltd., said that affected by changes in climate and lifestyle, more and more consumers favor outdoor courtyard layouts.

"This year we have launched a number of new products, which feature retractable and foldable structures. More than 80% of the products have folding and storage features to save shipping costs." Zhang Xiaoming, business manager of Sanya Huifan Technology Co., Ltd., said that various styling ornaments are equipped with functions such as lighting, music, and fountains to enhance product appeal through diversified upgrades.

In addition to traditional markets such as the United States and Western Europe, emerging markets are growing rapidly. Zhang Xiaoming said that the company is exploring emerging markets in Southeast Asia and South America, and its annual R&D investment accounts for about 25%. Facing the future, cost control, production efficiency improvement, and continuous innovative design will be the company's three core directions for stabilizing overseas markets.

Zheng Weihong said that demand in Asian markets such as Thailand and the Philippines has also grown steadily, and sales of Christmas accessories are good. In addition, companies are also developing diversified holiday products. "Russian New Year has the habit of using zodiac elements for decoration, and they have even come to explore related products for the Year of the Monkey." She said.

Ru Yuan said that the company remains optimistic about holiday orders in 2027, and its confidence comes from its continuous product innovation capabilities. "From the on-site view, Christmas orders are still continuing, but the procurement logic has shifted from simple price comparison to a comprehensive competition of creativity, efficiency and supply chain resilience."