
2026中国广播电视精品创作大会电视剧论坛上,侯鸿亮、郭靖宇等业界人士探讨AI对影视创作的影响。AI降低了准入门槛,让《重庆号》等搁置多年的项目重启,但业界普遍认为,好故事、好人物、好IP和人类的情感表达才是真正稀缺的核心竞争力,主张人机协作而非AI取代人类创作。
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2026年11月7日,电视剧《重庆号》开机,该创意诞生于10年前,此前因场景、成本和制作条件限制难以完成。过去一年,《灵魂摆渡》《后西游记》等AIGC作品验证了AI在剧集工业化生产中的可行性。
AI为影视行业带来了什么?“至少过去拍不了的故事,终于要开拍。”这是中国电视剧制作产业协会会长、东阳正午阳光影视有限公司董事长侯鸿亮发出的感慨。日前,在2026中国广播电视精品创作大会电视剧(网络剧)论坛上,他分享了一个关于“新技术弥补遗憾”的故事。
“做故事片,我一直有个遗憾:有些故事在文学上成立,但受场景、成本和制作条件的限制,到了拍摄阶段只能缩小、简化,甚至放弃。”侯鸿亮介绍,电视剧《重庆号》的创意诞生于10年前,但当时很难完成。现在借助AI、虚拟制作和真人实拍混制,该剧终于具备拍摄条件,于11月7日开机。
搁置10年的创意重新启动,背后是AI为影视行业打开的新空间。
大会期间,影视行业从业者探讨AI对行业的影响。当AI让画面生成变得更容易,影视创作真正的门槛在哪里?行业该如何应对变化?
侯鸿亮认为,新技术改变了创意验证和项目决策的方式。他最近看了一个电影项目,该电影导演用AI做了一段20分钟的“预演”,“看了以后就知道这个项目能不能往前推进、剧本应该朝哪个方向修改、影片风格能不能成立”。在他看来,AI不是替人判断,而是让判断发生得更早、依据更具体,降低试错门槛,让更多创意有机会被看见。
“有人说AI是‘洪水猛兽’,好像它一来,影视创作就完了;也有人说AI是‘万能神药’,只要学会了,人人都可以拍出伟大的作品。这两种说法我都不认同。”在大会的AI赋能创作沙龙上,长信传媒控股集团创始人、董事长郭靖宇说。
郭靖宇提出了一个问题:“AI时代,什么会越来越便宜,什么会越来越贵?”他的判断是,生成画面会越来越容易,平庸之作自然会便宜,而好故事、好人物、好IP,真正有创作力的创作者,则会越来越贵。真正决定IP能走多远的,仍然是持续写作的能力、人物塑造的功力和世界观建设的耐心。
国家广播电视总局电视剧司副司长周一希说,人工智能正以前所未有的广度和深度重塑影视创作,大幅降低准入门槛,让曾经拍不起、发不出、没人投的故事获得被看见的可能。过去一年,《灵魂摆渡》《后西游记》等AIGC(人工智能生成内容)作品验证了AIGC在剧集工业化生产中落地的可行性。人工智能不再只是影视制作的辅助工具,而是能够独立生产长视频内容、登陆主流大屏的创作力量,并且可以让经典传统文化IP焕发新的生命力。
多名影视行业从业者提出,要让AI为创作服务,而不是让创作围绕AI转。
纪录片导演李东珅十几年中推出了近50部系列纪录片,《后西游记》是他第一次做AI长剧。他认为,“AIGC模型不是工具,它是你的合作伙伴”。他反对“一人剧组”的“超级创作者”模式。“一个人想象力有边界,能力有短板,会拉低作品的可能性,围绕AIGC模型构建出一套人与人之间的充分协作关系,才是AIGC未来创作的可能。”
韦正导演的《不羡鸳鸯只羡仙》是第一部超长真人出演AI季播剧,“剧本就磨了一年半的时间”。他说,AI“能够让我们想象力的可落地性、可执行性,有一个非常大的提升”。但他也强调,长剧必须守住含“人”量,坚持人机协作,以真人表演和真诚创作打造标杆。
在大会的人才沙龙上,虎鲸文娱集团优酷副总裁、“春苗编剧计划”发起人刘燕红表示,AI工具可以被普及,而审美与故事的情感表达,才是内容行业真正稀缺、不可替代的核心竞争力。
中国传媒大学党委副书记、校长张树庭提出,AI时代人才培养要锚定价值坐标、坚持人的主体性、推动跨界创新。他表示,技术无法代替人的价值判断、情感等,人机协同和人机分离是AI时代人才培养的两项关键能力,要引导学生既善于驾驭AI,又保持独立审美与思考。
中青报·中青网记者 沈杰群
来源:中国青年报 2026年11月09日 08版
AI outlook — possibilities, not facts
更多此前因成本和制作条件限制而搁置的影视项目将借助AI技术重启
Likely · Within months
影视行业人才培养将更加强调人机协同和人机分离能力
Likely · Within months

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