China News Service, September 13 (Dai Yue) A Chinese company that makes mine inspection robots wants to go abroad and has chosen Morocco. What local policies are preferential? How to deal with labor employment, data compliance, and intellectual property rights? The team was unsure about the details of going overseas.
After becoming a member of the "Overseas Decision Assistant", the company first filled out a questionnaire on overseas front-end deployment. It didn't take long for a overseas risk assessment and response suggestions that were completely based on the company's current situation to be delivered to him. The person in charge of the company said that this analysis report provided them with a good foundation for establishing a thinking structure for going overseas.
"Enterprises cannot run naked when going overseas." Sun Yun, co-founder of Shanghai Nezha Overseas Intelligent Technology Co., Ltd. (hereinafter referred to as "Nezha Outbound"), which provides assistance to the above-mentioned enterprises, said that professional and responsible overseas service agencies are an important guarantee for enterprises to go overseas safely, take root, avoid risks, and make money.
This year's Service Trade Fair has set up "overseas services" special areas in multiple thematic exhibitions for the first time, and has also built an "overseas service promotion roadshow area" for the first time. As an exhibitor in the "Investment Accompanying Service Trade Cluster" section, Nezha Chuhai appeared in the Shanghai City Image Exhibition Area and brought an overseas legal service intelligence - Nezha Chuhai Legal Pass.
The intelligent agent has been launched in 51 destination country legal knowledge bases and can conduct 24/7 intelligent questions and answers on company establishment, equity planning, real estate investment, fiscal and taxation rules, labor employment, intellectual property, data compliance, dispute resolution and other issues. It also achieves coverage and management of the legal service supply chain in 108 countries around the world, and has in-depth cooperation with more than 200 domestic and foreign lawyer teams to target the overseas investment landing, daily legal services, overseas dispute resolution and other needs of overseas enterprises, emphasizing "real delivery".
From "human-to-human transmission" to finding a lawyer, to "accurate matching" of the global supply chain
Chinese companies “going global” often face practical problems such as “unfamiliar policies, unclear laws, language barriers, and insufficient resources.” The "2025-2026 Chinese Enterprises Going Overseas Survey Report" jointly released by CPA Australia, Shanghai National Accounting Institute and Deloitte China shows that 68% of the companies surveyed have not yet established an overseas business risk management and control mechanism or have only formulated basic response plans, and 40% of the companies are unfamiliar with local tax systems and compliance requirements.
Among them, finding lawyers who know how to go overseas is a major difficulty for companies going overseas.
The number of Chinese lawyers going abroad is small, and foreign lawyers are difficult to reach. Sun Yun said that based on her past experience, “When a leading company in the central region wants to find a lawyer for overseas business, it usually first looks for a senior lawyer in the city where it is located, and then the lawyer searches around to find a lawyer who specializes in overseas business.”
The traditional "human-to-human transmission" not only increases prices and doubles the cost, but information transmission may also be delayed and deformed, and delivery management and quality are prone to problems.
The solution for Nezha to go overseas is to establish a global legal service supply chain and conduct refined management. The Nezha Overseas Legal Access Project was incubated by Shanghai Landi Law Firm. Landy Law Firm is one of the first law firms in China to launch lawyers to "go overseas". In the past ten years, it has deployed 37 overseas directly operated institutions around the world.
This supply chain is not a simple formal contract, but through online meetings and careful selection of cases one by one, covering Chinese overseas lawyers, Chinese law firms in the destination country, and local law firms in the destination country.
Intelligent management is carried out for cooperating lawyers, and legal specialists are assigned to handle cases. According to the different needs of enterprises, Nezha Chuhai can match suitable lawyers to avoid blind mismatches. Once cooperation is achieved, legal specialists will follow up on the delivery process to coordinate progress and supervise quality.
"We are well aware of the real problem with overseas legal services, which is to truly deliver them," Sun Yun said.
It’s not about replacing law firms, it’s about giving equal access to overseas services.
"This time we are the first to invest in AI technology, and the major change is to achieve equal rights for enterprises of all sizes." Sun Yun said that in the past, in order to obtain a detailed reply from the destination country, only large enterprises had the spending power to find overseas lawyers and pay by the hour. Even if overseas lawyers with delivery capabilities had the energy to answer, they had to charge at the standard of 2,500-3,500 yuan/hour. In contrast, small and medium-sized enterprises often "run naked" with zero foundation.
The intelligent agent can almost achieve equal access to basic legal knowledge in the destination country. Any overseas company and employee can ask the agent questions and get answers at any time.
Compared with traditional law firms, Sun Yun believes that what Nezha does when going overseas is more about complementing its advantages. "What the law firm solves is the delivery problem in the destination country. In order to take root in the destination country, it is impossible to provide multi-country and full-area services. Our advantage is that we cover the main destination countries for Chinese enterprises to invest, and can meet the needs of enterprises in multiple countries and fields."
Although Nezha goes overseas to do "AI + law" work, many law firms are still very good partners of Nezha overseas. Many law firm clients who want to go overseas but cannot solve the problem will come to them for cooperation.
"Under the old traditional model, customers may only ask very superficial questions to find overseas lawyers, and they may not implement them. Overseas lawyers are already busy, and it is painful to be tired of solving these problems. Our intelligent question and answer has improved efficiency for both overseas companies and overseas lawyers," Sun Yun said.
Jointly build a “one-stop” overseas service ecosystem
This year's Service Trade Fair brings together more than 30 overseas service companies in finance, law, accounting, intellectual property, and human resources, forming a "one-stop" overseas service ecosystem. Sun Yun said that one-stop overseas expansion is a very ideal model, and it is also a service cluster promoted from government ports. Local governments are paying more and more attention to real-scenario services for enterprises going overseas.
At present, Nezha's AI agent has entered real trade. "Nezha Overseas Legal Access" has become a strategic partner of the big data company of Yiwu Small Commodity City, and has settled in the "World Yiwu" trading platform, embedding overseas legal services into the world's largest small commodity cross-border trading scenario.
This means that when a Yiwu merchant inquires about overseas compliance issues on his mobile phone, he is connected to a legal knowledge base covering 51 destination countries and a legal service supply chain in 108 countries.
"Going to sea is not a casual trip. It requires a navigator and a safety rope." Sun Yun said at the Service Trade Fair.
