![[TechSnap] AI from marketing planning to execution… Enhance ‘Mopai’ released](/api/img?u=https%3A%2F%2Fimg.yna.co.kr%2Fetc%2Finner%2FKR%2F2026%2F11%2F12%2FAKR20261112066400017_01_i_P2.jpg&w=1200&q=72&f=webp)
News from AI-related companies such as Robros, Nota, and Infosys are also reported.
AI-generated summary
A platform where artificial intelligence agents go beyond analyzing customer data and planning marketing campaigns and even execute actual work systems has been unveiled.
A platform where artificial intelligence (AI) agents analyze customer data, plan marketing campaigns, and even execute actual business systems has been unveiled.
Enhance announced on the 12th that it has collaborated with global accounting and consulting company PwC to launch an AI-based marketing operation platform, ‘MOPai.’ This platform combines Enhance's ontology and AI agent technology with PwC's industrial consulting capabilities. It analyzes customer responses, plans campaigns, and connects to marketing systems such as Salesforce to set execution conditions. Once the person in charge gives final approval, the campaign can be sent out.
Robros announced on the 12th that it announced its own humanoid AI development roadmap at 'NVIDIA AI Day Seoul 2026' held on the 9th and 10th. We introduced 'Real-to-Sim-to-Real' technology, which implements the actual work environment as a digital twin to learn the robot and verify it in reality. The company plans to develop its own robot AI model, World Action Model (WAM), and release it as open source next year.
Nota[486990] announced on the 12th that it signed a follow-up contract with AI semiconductor company HyperExcel to supply large-scale language model (LLM) optimization technology. This is the second order, following the first contract in September of last year, to supply model and calculation optimization technology to apply major LLM to HyperExcel's LLM inference semiconductor 'Verda'. Nota plans to perform model optimization tailored to Verda's hardware characteristics through its AI optimization platform 'Netspresso'.
Infosys announced on the 12th that it has begun joint research on 'Full Industrial Drawing Recognition AI' with the laboratory of Professor Geonhee Kim of the Department of Computer Science and Engineering at Seoul National University. We plan to develop an 'Image-to-Graph' foundation model that identifies the structure of the entire drawing and the connection between facilities, breaking away from the existing method of dividing the drawing into several parts and analyzing them. The research results will be applied to the company's drawing recognition solution 'Delta Flow' and utilized for related work.
AI outlook — possibilities, not facts
Robros plans to release the World Action Model (WAM) as open source next year.
Likely · Within months

The Ministry of Science and ICT will hold the '2026 Korea Deep Tech Commercialization Festival' at the Daejeon Convention Center starting on the 12th. It was prepared to expand the market of research results in the seven major SEED cutting-edge fields, including SMR, nuclear fusion, and quantum, and an investment review worth a total of 5.6 billion won was announced in seven deep tech companies. A business agreement was signed between 11 support organizations, and a graduation ceremony was held for 243 teams of the youth entrepreneurship program 'Texcore'.

The National Artificial Intelligence Strategy Committee and the Ministry of Science and ICT will hold a citizen debate on the topic of AI technology and false and manipulated information at Hanyang University in Seoul on the 12th. About 100 people, including citizen discussion groups, private experts, and related organizations, will participate, and the results of the discussion will be used in the future government AI policy establishment and review process.

The Ministry of Culture, Sports and Tourism and the Korea Copyright Commission will hold the '2026 Seoul Copyright Forum' at the Ambassador Seoul Pullman Hotel in Jung-gu, Seoul on the 12th. On the topic of generative AI and copyright, trends in laws and precedents of leading AI countries will be shared and ways to coexist will be explored, and will be broadcast live on YouTube.

Microsoft announced that it will self-procure power for its 2.7GW ultra-large data center in western Texas without government subsidies or passing on costs to residents. An agreement has been reached with Chevron to build a dedicated natural gas power plant, with the goal of being operational in 2028 and fully operational in 2031.

The European Commission has released a draft of the 'Digital Fairness Act (DFA)' to regulate unfair digital transaction practices such as 'dark patterns' that encourage users' excessive online use and consumption. Violations can result in fines of up to 6% of global sales.

The Ministry of Science and ICT will conduct its first ex officio investigation after deliberation by a statutory committee regarding the infringement of GS Engineering & Construction's apartment community facility reservation and management system. GS E&C stated that it only did not agree to technical support and that it would cooperate with the investigation.