China News Service, Beijing, November 9 (Reporter Gao Kai) "Good works must be carefully polished and dominated by the content by the creator, and cannot be generated by AI with one click." Recently, at the "New Technology Stimulates New Vitality of Culture, Use AI to Tell Chinese Stories" celebrity dialogue event held at Tsinghua University, director, screenwriter, and producer Tang Jili expressed his views on current AI film and television creation.
On that day, Tang Jili held a dialogue and exchange around AI video creation with writer Liushen Leilei, deputy dean of the School of Journalism and Communication at Tsinghua University and director of the Economic Communication and Development Research Center Hang Min, spanning film and television, literature, academia, industry and other perspectives.
It is understood that in September this year, the AI talent incubation and training project "Orca AI Talent Plan" was launched, and the "Whale Rui AI Creation Competition" was simultaneously launched, aiming to find the AI creators who are the best storytellers, and invited Tang Jili to serve as the chief expert of the competition jury.
Tang Jili, who has been in the film industry for more than 40 years, has filmed masterpieces such as "Red Zone", "Police Story 3" and "Myth". With the rapid development of AI technology, in the past two years, he has become one of the directors most actively embracing AI in the Chinese film industry, and insists on training action generation models according to film industry standards. The cumulative views of his AI short drama "Feng Shui Master", which he serves as director, have exceeded 1.3 billion. "Technological reform at each stage will change the way of creation. AI will provide many creative tools, but the audience will always pay attention to good stories. To find stories that cross cultures and arouse empathy, we need to put more effort into it." Tang Jili said.
Liushen Leilei, who is well-known to readers for "re-reading Chinese literary classics", has also created many AI short films in the past two years.
"Chinese classic stories are treasures of creation. Little characters, a sense of perspective and resonance are still important factors that impress the audience. The magnificence, diversity and imagination space left by classic works also leave room for AI image creation." Liushen Leilei believes that the market It is not uncommon to see AI creations and adaptations of classic Chinese stories in the world. AI tools are advanced and sharp, and the original intention of using them determines what the created works will look like. Maintaining humanistic feelings without losing traffic not only creates a sense of responsibility, but also makes the works more attractive. At the event, he also revealed that he was preparing works to participate in this creative competition.
According to the DataEye Research Institute, the domestic AI drama and comic drama market will exceed 40 billion yuan in 2026, with more than 600 million users. In terms of production, the number of new AI dramas and comics added to a single platform in the first half of the year alone reached 221,900. On the other side of the prosperity, the number of active manufacturers in the industry dropped from 1,216 in the first quarter to 698. The focus of competition in the content industry is shifting from "who can create hits" to "who can continue to produce high-quality content."
In Hang Min's view, the transformation of AI content into high-quality products is urgent, and using AI to tell Chinese stories well has become one of the key codes for solving problems. This is not only a business issue, but also a cultural issue.
"Policy, technology and demand dividends have given AI content unprecedented development opportunities, but there is still an obvious contradiction between the prosperity of AI content quantity and the uneven quality." Hang Min said that AI creation must not only increase the number of works, but also pursue the peak of high-quality content. "Youth are both content creators and disseminators of Chinese stories. We hope that more young talents will seize the opportunities of the times, join the attempt of AI content creation, move to the international stage, and better spread Chinese culture."
According to Zhang Long, general manager of the AI Drama Workshop of Orca Entertainment Group, "After AI technology brings equal rights to creation, the ability requirements for the creative team will not decrease but increase." He believes that "AI film and television creation does not mean that one person can use models to make a good movie. Only by precise cooperation between each person in the creative team and AI in every link can an integration of excellent aesthetic will be completed."
It is reported that as the first AI video creation competition in China with a total prize pool of 10 million yuan, this competition has a total of 265 winning places and is open to individuals and teams. The collection of works will close on November 22.
