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BackAmazon Launches AI Shopping Feature Allowing Conversational Product Queries

Amazon Launches AI Shopping Feature Allowing Conversational Product Queries

Tech

TechCrunch4/28/2026TechUnited States

Amazon Launches AI Shopping Feature Allowing Conversational Product Queries

New 'Join the chat' feature lets customers ask product questions and receive real-time audio responses from AI-powered shopping experts

amazon ai shopping assistant

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Amazon has launched a new AI-powered feature called 'Join the chat' that enables shoppers to ask questions about products and receive conversational audio responses generated in real time.
The feature, part of the broader 'Hear the highlights' experience, pulls together product features, customer feedback, and other information to provide personalized answers.
Customers can ask questions via text or voice while browsing product pages in the Amazon Shopping app.

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Amazon has launched a new AI-powered feature called 'Join the chat' that enables shoppers to ask questions about products and receive conversational audio responses generated in real time. The feature, part of the broader 'Hear the highlights' experience, pulls together product features, customer feedback, and other information to provide personalized answers. Customers can ask questions via text or voice while browsing product pages in the Amazon Shopping app.

Read the full article on TechCrunch

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Topicsai shopping assistant voice technology e-commerce product discovery amazon shopping app

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