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BackAmazon reportedly pays $120 million to stream the Emmys for free
Amazon reportedly pays $120 million to stream the Emmys for free
Culture
The Verge2 hours agoCulture1 min readUnited States

Amazon reportedly pays $120 million to stream the Emmys for free

The awards show will stream for free on Amazon's platform starting in 2027.

emmysprime videotelevision academy

Quick Look

  • The Television Academy has signed a six-year deal to move the Emmy Awards to Prime Video starting in 2027.
  • The ceremony will remain free to watch globally, with reports suggesting the deal is valued at over $120 million.

AI-generated summary

Why It Matters

Streaming services are increasingly acquiring rights to major live events to bolster their content libraries. The Emmys have historically been broadcast on traditional television networks.

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The Emmys have a new home — and it looks like Amazon paid plenty for the rights. The awards show and Amazon announced a six-year deal that will move the Emmys from its traditional broadcast television home to Prime Video. The shift begins with the 2027 ceremony, which will air next September, though you won’t actually have to sign up for Prime Video to watch it. The announcement instead says that the stream “will be free to view for audiences worldwide.”

According to Deadline, Amazon paid around $20-25 million per year for the rights, making the deal worth upwards of $120 million. “Our broadcast partners have been tremendous stewards of the Emmys for many years, helping to build them into the cultural institution they are today,” Cris Abrego, chair of the Television Academy, said in a statement. “Having a dedicated home with Prime Video allows us to build on that legacy with unprecedented global reach and a broader commitment to the Television Academy and our mission throughout the year.”

The news comes as streaming services are looking for tentpole live events to add to their offerings, and awards shows have become a particularly popular choice. Netflix snapped up the rights to the SAG awards, while the Oscars will be moving to YouTube in 2029. Meanwhile, streaming services have also come to dominate the Emmys. At this year’s awards, Apple TV had the most wins of any network, led by Widow’s Bay, which won a total of 14 awards.

What to Watch

AI outlook — possibilities, not facts

  • The first Emmy Awards ceremony on Prime Video will take place in September 2027.

    Very likely · Within years

Open Questions

  • Will the production quality change under the new streaming format?
  • How will advertisers react to the move from broadcast to streaming?

Related Topics

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PeopleCris Abrego
OrganizationsTelevision AcademyAmazonPrime VideoDeadline
Topicsprime videotelevision academystreamingawards show
This article was originally published by The Verge.

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