
José Luiz Nora Neto will pay R$80,000 for collective moral damages and publish a public retraction on social media for 30 days
AI-generated summary
The MPT civil inquiry was launched after messages circulated on social media in which the doctor advised employers to check workers' profiles and dismiss those with differing political preferences. The post was deleted after the repercussions of the case.
A medical clinic specializing in weight loss in Mogi Guaçu (SP) signed a Conduct Adjustment Agreement (TAC) with the Public Ministry of Labor (MPT) after publications on social networks in which the owner, a defeated mayoral candidate in 2024, encouraged businesspeople to fire employees who voted for President Luiz Inácio Lula da Silva (PT).
The agreement was signed this Tuesday (10) and provides for a series of obligations for the company and the doctor José Luiz Nora Neto, known as Dr. Nora, in addition to the payment of R$80,000 for collective moral damages and the publication of a public retraction.
According to the MPT, the investigation was launched after the circulation of messages on social networks in which the doctor and businessman advised employers to check the profiles of workers and dismiss those who demonstrated a political preference that differed from his own.
"Businessman, look at your employee's social network and check if he made the 'L'. I don't think it makes any sense to keep people who hate businesspeople in your company." The post was deleted after the repercussions of the case.
Through the TAC, Dr. Nora committed not to encourage, incite or request other businesspeople to practice discrimination or dismiss employees due to political convictions or voting.
The MPT highlighted that the businessman assumed the obligation to remove all publications considered discriminatory and not to promote retaliation, persecution or monitoring of the clinic's own employees for political-electoral reasons.
g1 sought out the businessman to comment on the agreement, but, until the publication of this report, he had not commented.
Public retraction
The agreement with the MPT determined the publication of a formal retraction on its social networks within two hours after signing the term. The post is on Dr. Nora's social media - see above.
The demonstration must remain posted for 30 days at the top of its profile and expressly recognize that workers' freedom of electoral choice must be respected and cannot result in any type of reprisal in the workplace.
See the full text:
"I, José Luiz Nora Neto, hereby publicly present this retraction in compliance with the measures proposed by the Public Ministry of Labor, within the scope of Civil Inquiry No. 009573.2026.15.000/9, related to the statement previously shared on my social networks.
I reaffirm that all workers have the right to freely choose their candidates, parties and political positions, without suffering threats, discrimination, persecution or any harm to their work relationships.
I recognize that encouraging discrimination against workers based on their political beliefs is conduct that is incompatible with the fundamental rights guaranteed by the Federal Constitution and labor legislation.
For this reason, I present this public retraction, in the terms proposed by the Public Ministry of Labor, reaffirming my commitment to respect for freedom of conscience, the dignity of workers and democratic coexistence.
Respect for political differences must prevail in all relationships, especially in the work environment.
José Luiz Nora Neto"
Compensation and fines
In addition to the retraction, the payment of R$80,000 was set as compensation for collective moral damage. The amount will be paid in ten installments and allocated to social projects and public funds.
In case of non-compliance with the clauses set out in the TAC, the company may be fined R$50,000 per obligation violated.
The term also establishes specific penalties for new similar manifestations on social networks. In these cases, the fine will be R$10,000 per irregular publication, plus R$1,000 per day while the content remains available on the internet.
AI outlook — possibilities, not facts
The businessman will publish the formal retraction on his social networks within two hours after signing the term.
Very likely · Within hours
The retraction will remain pinned for 30 days at the top of Dr. Nora's profile.
Very likely · Within days
The company may be fined R$50,000 for breached obligations if it fails to comply with the TAC clauses.
Possible · Within months

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