“Apotheken Umschau” wants to halve the editorial team
The publisher Wort und Bild wants to drastically reduce the number of employees in the next two years and focus more on freelance authors.
Quick Look
- The most read German magazine “Apotheken Umschau” will halve its editorial team in the next two years.
- The publisher Wort und Bild will focus more on freelance authors in the future and wants to reposition itself after expanding its digital portfolio.
AI-generated summary
Why It Matters
The publisher Wort und Bild has expanded its digital portfolio and opened up new business areas in recent years.
The editorial team is axing “Apotheken Umschau”, Germany’s most read magazine with a circulation of almost 4.6 million copies, according to the publisher.
In the next two years, the number of employees in the editorial team will be reduced by half, the publisher Wort und Bild announced on Monday. This should be achieved through natural fluctuation, expiring fixed-term contracts and mutual termination of employment relationships.
The publisher did not name the number of employees. In the future, the editorial team will work more closely with a network of freelance authors and external specialists, he explained.
Wort und Bild spoke of a realignment: The publisher had expanded its digital portfolio in recent years and opened up new business areas, for example in digital product development or through investments in startups.
What to Watch
AI outlook — possibilities, not facts
Reducing the number of employees in the editorial department by half within two years.
Very likely · Within years
Open Questions
- How many specific jobs are affected by the cuts?
- What impact does the conversion have on the printed edition?
