Apple Announces September 9 Launch Event

Apple announced on Wednesday that its next launch event is taking place on September 9, with a “Surprise and Shine” tagline.

The event is expected to be a notable one, as Apple is rumored to unveil its long-awaited foldable iPhone. It’ll also be the first Apple event with John Ternus as CEO. Ternus is scheduled to take the reins of the tech giant from Tim Cook on September 1.

Apple is expected to announce the new iPhone 18 Pro and iPhone 18 Pro Max, but the two models are rumored to be relatively iterative upgrades rather than a major redesign. Reports have indicated that the company won’t be announcing the standard iPhone 18 until next year.

The tech giant is also expected to introduce the Apple Watch Series 12 and Apple Watch Ultra, alongside new smart home devices.

In addition to the new hardware, the company may announce launch dates for iOS 27, iPadOS 27, macOS Golden Gate, and other upcoming software updates.

The event will take place at the Apple Park Campus in Cupertino, California at 10 a.m. PT.