Apple CEO: Artificial Intelligence Is Not the Purpose Alone

John Ternus defended Apple's stance on artificial intelligence in an interview with Wired's Steven Levy. Ternus, who officially took over as CEO at the beginning of September, said that he was satisfied with where the company was. He also emphasized that he will not add artificial intelligence to products just for show.

The prominent topic in the interview was Apple's perspective on artificial intelligence. But the conversation didn't focus on a single feature or new product. Instead, the company's general approach and its response to criticism were discussed.

Is Apple Behind in Artificial Intelligence, According to John Ternus?

Apple has been criticized for falling behind in artificial intelligence over the past few years. The biggest reason for this was the delay of the more powerful Siri version. This version finally became available this summer.

Ternus, who has been working at Apple for many years, is aware of these criticisms. “Everyone has an opinion,” Ternus said, but added: “I really like where we are.” So, the company does not change its course despite the criticism.

On the other hand, these words of the CEO give the impression that Apple will not act in a hurry. Because Ternus openly expressed his satisfaction with the current position.

Artificial Intelligence is Not Just for Artificial Intelligence

Ternus said that Apple will definitely benefit from artificial intelligence in its new products. But his approach is clear: "We don't want to present AI for AI's sake." According to him, when the right job is done, users do not have to think about whether a feature comes from artificial intelligence or classical software.

According to Ternus, the key is whether you're producing something that people actually love. Therefore, the criterion for Apple is not the name of the technology, but the experience it gives to the user. This view stands at the heart of John Ternus' AI strategy.

Will Agents Replace Applications?

Levy reminded that artificial intelligence agents can make applications unnecessary. Thus, Apple and its ecosystem may be more radically affected. Ternus responded to this possibility: "I guess that could really make life easier."

But Ternus continued: creating products is a very human and personal business. Apple also likes to do this. No new product or date was given in the interview; but the powerful version of Siri became available this summer.