What's the Status of Apple Shares? How Did iPhone 18 Pro Affect?
Despite claims of iPhone production cuts, positive expectations for Apple shares from JP Morgan.
Quick Look
- JP Morgan raised its price target for Apple shares to $360 despite allegations of iPhone production cuts.
- Analysts stated that production adjustments were consistent with seasonal strategies and did not reflect a decrease in demand.
AI-generated summary
Why It Matters
Nikkei Asia published a report suggesting that Apple is demanding production cuts from suppliers. JP Morgan evaluated this situation as seasonal stock management.
Although Apple experienced a short-term fluctuation in the markets following the news that there would be a decrease in iPhone 18 Pro production, it received a positive move from the investment bank JP Morgan. JP Morgan analysts raised their price target for Apple shares to $360 despite concerns about iPhone demand.
The report published by Nikkei Asia on Friday, stating that Apple requested production reductions from some suppliers, caused a 2.5% decline in shares. However, financial markets quickly digested this situation and allowed the shares to close at $ 340.97. JP Morgan argued that these production adjustments were consistent with Apple's traditional production schedule and did not reflect an unexpected drop in demand.
Production Cutbacks Are Considered a Normal Process
Industry sources observed that investors were uneasy after allegations that Apple reduced the production amount for the iPhone 18 Pro and Pro Max models. However, JP Morgan emphasized in its investor note that this situation coincides with Apple's seasonal production strategies. According to analysts, rather than any major demand collapse, an inventory management process is being carried out in line with market expectations.
iPhone Duo Models Provide Balance
iPhone Duo, which plays a key role in Apple's strategy, is preparing to compensate for the delay in the launch of the standard iPhone 18 model. According to data shared by Securities Times, the company increased iPhone Duo production orders by 30%.
This move shows that a production capacity of approximately 10 million units will be reached in the rest of the year. JP Morgan estimates a sales figure of 8.5 million units in the December quarter alone.
Financial Expectations and Future Projections Are Taking Shape
Looking at Apple's overall financial statement, although a small decrease of 2% in iPhone revenues is expected on an annual basis, the company's total revenues are expected to increase by 2%.
Experts state that global economic pressures and supply chain constraints will continue to be an important variable in the coming period. JP Morgan continues to support Apple's strong position in the market by maintaining its "Overweight" rating.
What to Watch
AI outlook — possibilities, not facts
Apple shares are expected to approach JP Morgan's target price of $360.
Possible · Within months
Open Questions
- Will iPhone 18 Pro sales meet expectations for the rest of the year?
