Apple's New CEO John Ternus Made Design a Main Priority

Apple's new CEO, John Ternus, has made product design the company's main priority. Here are all the details about the design vision of the new leader of engineer origin at Apple.

Apple's new CEO, John Ternus, has redefined his priorities within the company and made product design a strategic focus since he took office last month. According to the information shared by Mark Gurman from Bloomberg, Ternus, who was previously the head of the hardware engineering unit, started to work directly and intensively with the industrial design and human interface teams after taking the CEO seat.

Aiming to blend Apple's innovation processes with the engineering discipline, Ternus completely changed the company's product development vision, significantly increased the workload in the design studios, and showed that design would be at the center of future Apple products.

Working Hours in Design Studios Increased Significantly

Ternus's leadership style reveals significant differences compared to his predecessor Tim Cook's management style. According to Gurman's report, Tim Cook usually visits the design studio once a month for about an hour, while John Ternus makes multiple visits to the studio several times a week and even on some days. This intense interaction proves that Ternus wants to master every detail in the development phase of the products.

Engineering-Based Leadership Creates a New Strategy

Supply chain management and operational excellence played a major role in Apple's success in the past years. However, as an engineer, John Ternus prefers to focus on technological depth and the product itself.

In this new period, Apple entrusts financial operations to CFO Kevan Parekh and supply chain processes to operations chief Sabih Khan. Thanks to this task distribution, Ternus can devote more time to Apple's future hardware and user interface strategies.

Product-Oriented Management Approach Gains Strength

Having Apple managed by a "product person" is seen as an important turning point in the technology world. Ternus' intense work in the design studio reinforces the company's identity as not only a supply chain giant but also an innovation center that pushes the boundaries of design. Industry analysts predict that this change will make major differences in terms of aesthetics and functionality in the new generation devices that Apple will launch in the coming years.