Apple launches iPhone Duo, its first foldable phone, seven years after Samsung

The lights of the Steve Jobs Theater have barely come back on when journalists are already rushing towards the doors. Behind them, the large room where the new features just announced by John Ternus, the new CEO of Apple, are exhibited. And among them, the famous iPhone Duo, the first foldable phone from the Californian company, which entered this niche market seven years after its rival Samsung.

Only 3% of the market

The event is important for Apple, scrutinized by all observers of the tech world to see if the brand can succeed where its competitors have so far failed. That is to say, making these foldable phones attractive to a general public accustomed to classic panels, almost unchanged except in terms of their size since the arrival of the iPhone in 2006. The challenge is significant: foldable devices only represent around 2 to 3% of global smartphone sales and this growth tends to stagnate, or even slow down, despite new models also unveiled at Huawei...