Apple Raises Prices for MacBooks, iPads, and Other Products
Quick Look
Apple has increased prices for several MacBook and iPad models, along with Apple TV, HomePod, and Vision Pro, citing a "memory crunch." The entry-level MacBook Neo and basic iPad saw $100 hikes, while some Pro models increased by up to $1,300.
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Why It Matters
Apple increased prices for MacBooks, iPads, and other products following CEO Tim Cook's warning about a "memory crunch."
Apple has today raised the price of a number of MacBook and iPad models, following Tim Cook's recent warning that the company can no longer escape the memory crunch.
As reported by Reuters, Apple's newest laptop, the entry-level MacBook Neo, is getting a $100 hike from $599 to $699. The 13-inch MacBook Air 512GB now costs $1,299, up from $1,099, while a 1TB M5 MacBook Pro is now £1,999, also a $300 hike. The basic iPad is now $100 more expensive, up to $449 from $349, and all iPad Pro models have had a $200 hike. Here is the full list of adjusted prices for iPad and Mac:
iPad: $449 (+$100)
iPad mini: $599 (+$100)
11-inch iPad Air: $749 (+$150)
13-inch iPad Air: $949 (+$200)
11-inch iPad Pro: $1,199 (+$200)
13-inch iPad Pro: $1,499 (+$200)
MacBook Neo: $699 (+$100)
13-inch MacBook Air: $1,299 (+$200)
iMac: $1,499 (+$200)
15-inch MacBook Air: $1,499 (+$200)
M5 MacBook Pro: $1,999 (+$300)
M5 Pro MacBook Pro: $2,499 (+$300)
M4 Max Mac Studio: $2,499 (+$500)
M5 Max MacBook Pro: $4,099 (+$500)
M3 Ultra Mac Studio: $5,299 (+$1,300)
So far there are no changes to iPhone prices, but other product categories are also affected. The Apple TV 4K is now $199, up from $129 before, and the HomePod is $50 more expensive at $349. The Vision Pro headset now costs £3,699, up from $3,499.
The new prices are now reflected on Apple's store page. Engadget has reached out to the company for official comment and we'll update this story if we hear back.
What to Watch
AI outlook — possibilities, not facts
Engadget will update the story if Apple provides an official comment.
Very likely · Within days
Open Questions
- What is the exact nature of the "memory crunch"?
- How will these price increases affect Apple's sales volume?
