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BackApple Warns of 'Significant' Supply Constraints Amid Strong Demand, Shares Fall
Apple Warns of 'Significant' Supply Constraints Amid Strong Demand, Shares Fall
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BBC Business9 hours agoBusiness3 min readUnited Kingdom

Apple Warns of 'Significant' Supply Constraints Amid Strong Demand, Shares Fall

Quick Look

  • Apple warned Wall Street of "significant" supply constraints for its most popular products, including iPhones and iPads, due to unexpected demand and chip component issues.
  • This caused shares to fall over 7%, despite the company reporting a 16% revenue increase to $109b and a 26% profit rise to $29b.

AI-generated summary

Why It Matters

Apple reported a 16% revenue increase to $109b and a 26% profit increase to $29b, partly due to unexpectedly high iPhone sales, but warned of worsening supply constraints for its most popular products.

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Apple spooked Wall Street on Thursday by warning it expected a "significant" hit from growing supply constraints for its most popular products.

Shares in the company fell in after-hours trading by more than 7%, even as it showed a 16% increase in revenue to $109b (£81b) thanks in part to unexpectedly high iPhone sales, and a 26% increase in profits to $29b.

Outgoing chief executive Tim Cook said while the impact of supply constraints had already shown up with the availability of Mac computers, it was expected to worsen and spread to affect iPhone and iPad products.

"We're seeing some very significant constraints currently with limited flexibility in the supply chain to remedy it," Cook said.

One of the supply constraints was in key chip components of Apple's products, the firm said.

Devices such as Macs and iPhones require microprocessors with "advanced nodes" - essentially computer chip technology that allows them to operate more quickly - most of which Apple has manufactured through TSMC, which is based in Taiwan.

However, Cook insisted that the core issue was unexpected demand, mainly for iPhone and Mac products. Sales of those products grew 22% and 25% respectively during the June quarter.

Earlier this year, Apple said its iPhone 17 was so in demand that its launch was the biggest in the company's history.

"This is not a regular supply issue, it's a demand forecast issue to be candid," Cook added. "We've got a quarter ahead where we'll be scrambling on the supply side."

Apple also noted that its gross margin, or the amount of money it keeps from every sale, was 2% larger than it otherwise would have been during the last three months because of tariff refunds. That would mean the company received roughly $1.1b in such refunds, according to calculations by the BBC.

Cook said Apple intended to "reinvest the tariff refunds into the US".

The company previously said it intended to put $600b toward building out more domestic manufacturing over the next four years. China is currently the largest manufacturer of Apple's products.

Cook also addressed Apple's impending public relaunch of Siri, an AI assistant that the company has seemingly struggled to make competitive in an era of proliferating AI chatbots from the likes of OpenAI and Anthropic.

While the new version of Siri AI is still in public beta, essentially a testing phase before broader release, Cook said it is part of "an enormous opportunity for Apple going forward in AI."

"The ability to run on device is also very strategic, and sort of a competitive weapon, if you will," Cook said.

He added that negotiations with authorities in the European Union about releasing the new version of Siri are ongoing with the goal of making it available "to everyone, everywhere at the same time."

What to Watch

AI outlook — possibilities, not facts

  • Apple will be "scrambling on the supply side" in the upcoming quarter.

    Very likely · Within months

  • Apple intends to reinvest tariff refunds into US manufacturing.

    Very likely · Within years

Open Questions

  • How will Apple resolve the "significant" supply constraints?
  • What specific products will be most affected by the worsening constraints?
  • What are the details of the EU negotiations regarding Siri's release?

Related Topics

This article was originally published by BBC Business.

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