
Arçelik is establishing a 4 MW solar power plant in Gümüşhane to meet the electricity needs of the Turkish Volleyball Federation.
AI-generated summary
Arçelik and TVF are working on a model that combines sports sponsorship with renewable energy production.
Sports sponsorship usually comes to mind with jersey advertising and financial support. Arçelik, on the other hand, is trying a different model with the Turkish Volleyball Federation (TVF): generating the federation's electricity from the sun. The company explained this model to international participants at the United Nations Climate Change Conference COP31, held in Antalya between 9-20 November.
At the summit, where Koç Holding is the Global Business Partner, Arçelik also exhibits its smart products that support energy and water saving at the Koç Pavilion.
4 MW solar power plant in Gümüşhane
Within the scope of the four-year cooperation between Arçelik and TVF, it is planned to establish a solar power plant with a power of 4 MW (4,004 kW) on approximately 50 decares of land in Gümüşhane. The power plant is aimed to produce approximately 5.5 million kWh of electricity annually and cover all of TVF's annual electricity expenses.
The electricity produced will be equivalent to the annual electricity needs of more than 1,500 households. It is envisaged that the income to be obtained from the production increased from the needs of the Federation will constitute a long-term source of financing for TVF.
The model was introduced at the "Energy to the Game, Change to the World" session at the Green Zone on 9 November, the first day of COP31. Arçelik CEO Can Dinçer, TVF President Mehmet Akif Üstündağ and National Women's Volleyball Team players Derya Cebecioğlu and Dilay Özdemir attended the session.
White goods and energy efficiency
Arçelik organized the session titled "From Efficiency to Durability: The Role of the White Goods Sector in Energy Transformation" at the Koç Pavilion on November 10, the second day of the summit. In the session attended by the Ministry of Energy and Natural Resources and international energy representatives, it was discussed that energy transformation is not limited to increasing renewable production, but also that efficient use of existing energy is critical.
The panel discussed the role of energy-efficient home appliances in reducing household bills and the load on the electricity grid, and the contribution of smart and connected devices to managing consumption. The importance of common standards, public policies, consumer incentives and appropriate financing models for the widespread use of these technologies was emphasized.
Can Dinçer said, "Energy efficiency is one of the most concrete and effective tools that can accelerate the global energy transformation. Our priority at COP31 is to develop policies, financing models and collaborations that will support the spread of these technologies." he said.
In the remaining days of the summit, Arçelik executives will attend sessions where issues such as the impact of green transformation on industrial competitiveness, value chains between Türkiye and Europe and financing low-carbon investments will be discussed.
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Construction of a 4 MW solar power plant in Gümüşhane.
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