Ayuso mobilizes the young people of the PP for Feijóo's most viral campaign: "We have to give a lot of effort in networks"

Spain has never been so aware of a YouTuber as it was yesterday morning. While Jordi Wild's three interviews with Pedro Sánchez, Alberto Núñez Feijóo and Ada Colau were broadcast in streaming, Isabel Díaz Ayuso held an event with the popular candidate and the "kids" of Nuevas Generaciones. During the meeting, a video generated by artificial intelligence was broadcast in which, as if it were a Japanese manga character, Feijóo was characterized as a superhero compared to a villainous Sánchez.

The electoral campaign has begun in a youth key: the parties are launching themselves for the vote of Generation Z, focused on those under 29 years of age, through podcasts, memes and AI. A new terrain in electoral matters that the main parties are trying to explore with leaden feet to reduce the risk of errors in the 15 "decisive" days until November 29.

The PP has been betting on a more hooligan version on its social media profiles for weeks. So the strategy responded to Génova's intention to compete with Vox for the story on online platforms. However, in the last few hours the popular ones have redoubled their viral bet especially after Santiago Abascal resigned from participating in Jordi Wild's podcast, which with more than 30 million followers on all its channels, is today one of the Spanish-speaking streamers with the most impact on the internet.

In this digital pulse, New Generations plays a crucial role, where Ayuso's Madrid PP in turn plays a prominent role. "Feijóo, you are real until death," launched yesterday the general secretary of New Generations, Ignacio Dancausa, former leader of the PP youth in Madrid, and in reference to one of the most recognized quotes - "bars", in urban slang - from reggaeton player Anuel AA, with whom they make memes with Feijóo's face and the pseudonym Anotop At, in allusion to his recent stumble in Congress. Now, as happened three years ago with the PSOE and its Sanxe Dog, the PP has turned the mockery around to turn it into the campaign's own icon.

"We have to continue giving a lot of effort in networks," they harangue from within the youth formation about the roadmap for the final stretch of the race towards the polls. Yesterday, Ayuso and Feijóo not only highlighted the work of Dancausa, but also of the new leader of Nuevas Generaciones in Madrid, Álvaro Picazo, and many of the other youth leaders of the formation spread throughout Spain. Specifically, Feijóo highlighted the role of the two militants who were attacked this week in Barakaldo, and who were supported yesterday by their party colleagues.

"I didn't want old people in New Generations, but young people in the PP," said Ayuso, who celebrated how Feijóo has truffled the lists of "new faces and not new faces", as happens, he countered, in the PSOE.