Digital News Analysis from B2Press: Türkiye Ranks Second in Press Release Usage

B2Press Online News Analysis 2026 examined more than 3 million online news stories from 30 leading publications from Europe, the Middle East, the United Kingdom, Turkey and the United Arab Emirates between January 1, 2023 and March 31, 2026. Research; It measured news volume, brand visibility, data usage and the share of news published as a result of press releases.

Digital news production increased by an average of 7 percent annually between 2023 and 2025. In the same period, the share of news based on press releases also increased. As news centers have to produce more content with fewer human resources, bulletins that are not written as promotional text but contain materials that journalists can use as sources are more likely to turn into news.

Economy and life news increase Türkiye's rate

The United Arab Emirates ranks first in the share of news published as a result of press releases in the total, with 30 percent. It is followed by Türkiye with 17 percent, Europe with 9 percent and the United Kingdom with 7 percent. In Türkiye, the news made after press release distribution is concentrated in the economy and life categories. In consumer-oriented economic news, company information is presented together with figures and market developments.

While 24 percent of the news examined in Türkiye mentions a brand name, 21 percent contains data. Behind this visibility lies greater communication of corporate developments that are tied to a broader trend in the industry, an issue of consumer concern or a change in the domestic market.

BBC example shows how data is used in news

The research's findings reveal a different picture at the BBC: 32 per cent of news uses data, while only 6 per cent is published as a result of press releases. Instead of publishing the bulletin as it is, journalists take the information in it and rewrite their own news. While the press release itself may not exceed this strict editorial threshold, its data does.

B2Press Managing Partner Ediz Tokabaş comments on the Turkey findings of the research as follows: "Approximately one sixth of the digital news in Türkiye, mostly in economic and life news, is based on a press release. The editor uses the bulletin that carries numbers that he can quickly check and a local perspective, and eliminates those that contain promotions."

Each sector requires different evidence

The findings of B2Press Online News Analysis 2026 offer a concrete guide to companies in Türkiye when preparing newsletters. The area where brand visibility is highest is technology. Product adoption, usage and market development offer preferred aspects in technology content. Finance editors prioritize newsletters containing investment amount, market share or growth data. Health stands out as the category with the highest need for verification. In these news, expert opinion and a well-founded claim are decisive.

The practical conclusion drawn from the research for Türkiye is that companies should prepare their announcements not as promotional text, but as material that journalists can use as a source. A bulletin whose numbers are supported, whose local connection is established, and whose importance is understood without requiring additional explanation, always has a higher chance of becoming news.