The popularity of "Ben County Tour" reflects the new vitality of the holiday economy

Stay in a B&B, go to the morning market, eat local food, walk through ancient alleys, "immerse yourself as a local for a day"... During the National Day Golden Week, "touring to the county" once again hit the screen and became a prominent keyword in the holiday economy.

In fact, this craze did not come suddenly. Data shows that in the first half of this year, county tourism has become an important growth pole in the cultural tourism market, with "treasure towns" and "in-depth visits to counties" frequently appearing in hot searches on social platforms.

A county's emergence from the circle may start with a scenery and a flavor, but behind the collective popularity of county cultural tourism is real development vitality.

Thanks to the urban-rural integrated development strategy, county infrastructure has been improved by leaps and bounds. Today, about 90% of county-level administrative centers across the country can access expressways in 30 minutes, and the high-speed rail network connects most counties. "Same-day delivery" and "weekend delivery" have become the norm for travel. Traffic lines as dense as a spider web connect the mountainous scenery and ancient cities and towns, turning "a quick trip to the county" from longing to reality.

Not only is it easy to get there, it also provides an unforgettable cultural and travel experience. In recent years, various regions have continued to optimize cultural and tourism supply based on county resource endowments. Chain hotels and branded restaurants have continued to sink. Specialty cultural and creative products and rural coffee have blossomed everywhere. Smart parking and digital convenience services have gradually been covered. From the full-chain business format of "Hanfu + makeup + photography" in Caoxian County, Shandong Province, to Wujiangzhai, Zunyi, Guizhou Province, which turns the dyeing and paper mill into an immersive experience scene, the county is transforming from the "consumption terminal" in the past to the "growth frontier".

It can be said that "Ben County Tour" not only brings unforgettable life experiences to tourists, but also demonstrates the vitality of economic development and the effectiveness of urban-rural integration in the most down-to-earth way, reflecting the improvement of people's quality of life!