The government supported the project to reduce the amount of information in advertising

The Government of the Russian Federation supported the bill amending the Law “On Advertising”.

The bill will reduce the amount of mandatory information about goods and services directly in advertising, replacing it with a link to the website of the seller or organizer.

The purpose of the bill is to make information more effective by storing all the necessary information in full on the information resources of sellers or organizers.

MOSCOW, October 8 - RIA Novosti. The Russian government has supported a bill that will reduce the amount of mandatory information about goods and services in advertising, the Izvestia newspaper reports, citing the official review of the Cabinet of Ministers at its disposal.

“The Cabinet of Ministers supported the bill “On Amendments to the Law “On Advertising”, which will reduce the amount of mandatory information about goods and services directly in advertising,” the newspaper writes with reference to the review.

As the publication notes, instead of detailed disclaimers, it is proposed to provide a link to a website where the consumer can get acquainted with information about the seller, the terms of promotions, competitions, games and bets.

According to one of the authors of the initiative, State Duma deputy Anton Nemkin, it is proposed to change not the amount of mandatory information, but the method of providing it. He noted that the goal of the bill is to make information really work; the project was developed taking into account citizens' requests and discussions with the professional community.

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“It is proposed to save all the necessary information in full, but place it on the information resource of the seller or organizer - for example, on a website or the corresponding page. In the advertisement itself, it will be enough to indicate a clear link or QR code so that the consumer can familiarize himself with all the details at a convenient time,” Nemkin explained to Izvestia.