Russian authorities plan to fight greenwashing
The Russian government intends to stop the creation of false ideas about the environmental friendliness of goods
Quick Look
- The Russian government plans to develop measures against greenwashing.
- According to Roskachestvo, 42% of goods with eco-labels do not meet the stated standards, while 45% of Russians rely on such marks when choosing purchases.
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Why It Matters
The Russian authorities are discussing measures to combat misleading consumers about the environmental friendliness of goods. Research shows a significant gap between marketing claims and actual product quality.
MOSCOW, September 23 - RIA Novosti. The Russian authorities, within the framework of the state commission for combating illicit trafficking in industrial products, noted the need to develop measures to suppress the creation of a false or exaggerated idea about the environmental friendliness of goods or services, the Russian government said in a statement.
The meeting of the state commission was chaired by First Deputy Prime Minister of Russia Denis Manturov.
“Meeting participants noted the need to develop measures to prevent the creation of a false or exaggerated idea of the environmental friendliness of goods or services in order to attract buyers and improve the image without real costs for protecting nature,” the message says.
The government added that, according to VTsIOM data for 2025, about 45% of Russians choose products with this mark. At the same time, a study of the cosmetics market conducted by Roskachestvo showed that 42% of products with eco-labels do not meet the declared characteristics.
Open Questions
- What specific legislative measures will be taken?
- Will there be fines for manufacturers?
