BMW India CEO Highlights Changing Luxury Car Market, Petrol Preference

BMW Group India President and CEO Hardeep Singh Brar discussed the changing luxury car market, highlighting BMW's driving experience as a key differentiator. In an interview with ET Online, Brar welcomed increasing competition, stating it would expand the market. Notably, the segment is seeing a rise in younger professionals and startup founders as buyers, attracted to BMW's driving dynamics. Brar, a self-proclaimed "petrol head," opted for petrol over EV for personal preference, despite BMW's growing EV portfolio. All BMW cars in India are E25 compliant, alleviating concerns over E20 petrol compatibility. Brar supported the government's ethanol blending initiative to reduce crude oil imports.