
After persistent fan criticism, BVB is drawing the consequences from the controversial collaboration with the arms company.
AI-generated summary
In May 2024, BVB entered into a three-year sponsorship partnership with the defense company Rheinmetall, which was met with massive fan resistance from the start.
The decision was made by mutual consent. The decisive factor was the BVB fans' ongoing criticism of the collaboration, the club admitted. “We know the criticism from our members and some fans,” said BVB managing director Carsten Cramer. This was taken into account in the discussions with Rheinmetall.
In May 2024, Dortmund entered into a three-year sponsorship partnership with the Düsseldorf-based arms company. The collaboration caused strong resistance in the fan scene right from the start.
The loss of the Rheinmetall millions “reduces our financial scope,” said Cramer. This means that BVB has to “re-prioritize planned investments and critically examine” how we can find viable solutions. This will also be discussed at the upcoming general meeting on November 22nd.
There will no longer be any perimeter advertising or branding from the defense company. The Rheinmetall box in the stadium will remain, says Rheinmetall boss Armin Papperger: "Many Rheinmetall employees have become fans in recent years and have even founded their own fan club."
AI outlook — possibilities, not facts
Discussion about the financial situation at the general meeting on November 22nd.
Very likely · Within weeks
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