Buccellati Taipei 101 boutique opens, Yang Jinhua appears wearing Serenissima high-end jewelry
Quick Look
- Italian high-end jewelry brand Buccellati’s Taipei 101 boutique opened grandly.
- Brand family members and the CEO of the Asia-Pacific region came to Taiwan to celebrate in person.
- Actress Yang Jinhua served as the unveiling guest and wore the Serenissima high-end jewelry series with a total price of more than NT$100 million.
AI-generated summary
Why It Matters
Buccellati is an Italian high-end jewelry brand with a century-old history. Inspired by the needlepoint lace craftsmanship of Burano Island in Venice, it applies Renaissance carving techniques to metal creations.
Yang Jinhua wore the Serenissima high-end jewelry series with a total value of more than NT$100 million. The stiff leather dress was paired with soft and comfortable Buccellati jewelry to create an elegant temperament that combines strength and softness. (Photo by reporter Hu Shunxiang)
Italian high-end jewelry Buccellati continues to expand its territory in Taiwan. The new Taipei 101 boutique opened grandly yesterday (4th). Not only brand family member Filippo Buccellati, Asia Pacific CEO Dimitri Gouten personally came to Taiwan to celebrate, and also invited actress Yang Jinhua to be the unveiling guest. She chose a black leather spliced crepe dress, which was paired with the Serenissima high-end jewelry series that was first released at Paris Haute Couture Week in July this year, exuding an elegant and noble temperament.
The new 101 boutique continues Buccellati’s more than 100-year-old Italian metalworking aesthetics and cleverly integrates the profound historical heritage into the modern space. The store uses warm wooden siding with Italian plaster craftsmanship, and the classical-style flooring adds a sense of hierarchy, showing the grandeur of an Italian palace. At the same time, two Italian antique mirrors spanning the 18th and 19th centuries were specially integrated into the visual focus. The gilded wood-carved antique mirrors originating from the Emilia-Romagna region and made around the early 18th century are displayed in the sales area. , showing the gorgeous Baroque style through complex carvings; the VIP room is equipped with a 19th-century gilded wood carving mirror above the fireplace, delicate leaf patterns and hollow crown ornaments, allowing antique furniture and jewelry art to complement each other, creating an appreciation space that blends classical and modern.
Please read on...
Buccellati’s new Taipei 101 boutique was officially unveiled, with a calm black facade showing low-key and elegant Italian aesthetics.
The classical style in-store space design incorporates the gorgeous atmosphere of an Italian palace.
With the opening of the boutique, Serenissima high-end jewelry was also unveiled. Taiwan is the first stop for the series to be exhibited in Asia. The works continue the aesthetic vocabulary of founder Mario Buccellati, who was deeply inspired by the needlepoint lace craftsmanship of Burano in Venice since he founded the brand in 1919. The sculpture techniques and metalworking art of the Renaissance are "carved" into metal. The Serenissima San Giorgio collar necklace worn by Yang Jinhua is a representative work. It uses fine hollowing technology to give the precious metal a light and flexible beauty like silk. The Serenissima gold and platinum diamond bracelets also incorporate a lace-like honeycomb hollow structure. The craftsmen need to accurately shape the thin metals with different thicknesses, and finally present a transparent and lively flowing beauty. Other works such as the Serenissima bracelet and Serenissima pendant earrings also require craftsmen to finely sculpt the metal surface with a hand-held saw and then connect each independent unit, so that the originally hard gold and platinum can appear as soft and docile as lace, demonstrating the new realm of continuous evolution of Buccellati's carving craftsmanship.
Yang Jinhua wears: Serenissima San Giorgio collar necklace, gold, platinum and diamonds interweave complex hollow patterns, transforming the soft posture of Venetian lace into high-end jewelry that can fit around the neck.
Yang Jinhua wears: Serenissima gold and platinum diamond bracelet, with overlapping hollow totems creating a lace-like visual effect, which still has a light and transparent beauty despite its gorgeous weight.
Serenissima pendant earrings are made of white gold and diamonds to create lace lines. The multi-layered structure follows the rhythm of the body to create a dynamic visual effect.
Buccellati’s Taipei 101 boutique simultaneously displays several high-end jewelry pieces from its collection, Il Giardino di Buccellati's "Sadar" necklace is inspired by the lotus flower that symbolizes transformation in adversity, using pink sapphires, tourmalines, tsavorites and diamonds to stack blooming petals; the more intensely colored Cocktail earrings are set with two peridots and paired with gold, platinum and pavé diamonds to form radiating petals, beautifully interpreting Buccellati's poetic beauty of transforming natural imagery into metalworking art. Prices for high-end jewelry series are negotiable in store.
The Il Giardino di Buccellati "Sadar" necklace, inspired by the lotus flower, outlines the blooming petals through layers of pink sapphires, tourmalines, tsavorites and diamonds.
Cocktail earrings use two peridots as the main stones, surrounded by gold, white gold and pavé diamonds to outline the petals, translating the beauty of nature into gorgeous jewelry pieces.
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Open Questions
- What is the specific price of the Serenissima series in Taiwan?
- What is the estimated annual revenue target of Taipei 101 Boutique?
- Will Yang Jinhua become Buccellati's long-term brand spokesperson?






