Food industry holds ‘cheering event’ ahead of CSAT… Discount benefits and limited product launches
Quick Look
- BonIF is selling Bonjuk mobile gift certificates at up to 25% discount until the 22nd, and La Grillia and Street are holding discounts and free drinks for test takers.
- Crown Confectionery delivered limited edition Mini Shell GABA chocolates, and KT&G delivered cheering gifts to 176 children of employees.
AI-generated summary
Why It Matters
Ahead of the 2027 College Scholastic Ability Test on the 19th, the food and restaurant industry launched discount events and limited edition products for test takers. BonIF announced that sales of Bonjuk during CSAT week last year increased by 33% compared to the previous week.
Ahead of the 2027 College Scholastic Ability Test (CSAT), which will be held on the 19th, the food and restaurant industry has prepared various cheering events, such as discount events for test takers and the release of limited edition products.
BonIF announced on the 13th that it will sell 'Bonjuk, Bonjuk & Bibimbap' mobile gift certificates at a discount of up to 25% through KakaoTalk gifting from this day to the 22nd.
Bulgogi Octopus Porridge is discounted by 25%, Jinbok Porridge is discounted by 20%, and Beef and Vegetable Porridge is discounted by 15%.
According to BonIF, sales of Bonjuk during the CSAT week last year increased by 33% compared to the previous week.
In response to this demand, some affiliated stores also accept advance reservations for bamboo lunch boxes for test takers the day before and on the day of the college entrance exam.
The restaurant brands 'La Grillia' and 'Street' operated by Paris Croissant are also holding discount and giveaway events for test takers until the 30th.
La Grillia has added a KakaoTalk channel and offers a 50% discount on two popular menu items, such as steak and pork ribs, to customers who present an admission ticket or CSAT application receipt. For orders over 50,000 won, you can receive the benefit once per table.
Street provides a free glass of milk tea or lemonade when you present your admission ticket or CSAT application receipt.
Crown Confectionery [264900] introduced the limited edition chocolate 'Mini Shell GABA' to support the college entrance exam ahead of the official relaunch of Mini Shell at the end of this month.
This product contains GABA (gamma-aminobutyric acid), a neurotransmitter that suppresses nerve excitement, and contains 37 mg of GABA extracted from rice germ per bag (48 g).
Crown Confectionery produces a limited quantity of 40,000 bags of the product and will sell it at online shopping malls and retail stores starting today.
KT&G [033780] delivered cheering cards and gifts to 176 children of employees taking the CSAT.
The gift consisted of ‘Cheongkwanjang Cheonnok Boosting’ products, a hot pack, and a knee blanket.
This event was prepared as one of the family-friendly programs ‘Gahwamansaseong’ that KT&G has been operating since 2017.
Previously, Paris Baguette and Tous Les Jours also launched CSAT gift products, such as rice cakes and character cakes to wish test takers success.
Twosome Place collaborated with the character 'Ganadi' to launch a limited edition product with the theme of luck, and Haitai Confectionery introduced a limited edition 'Grandpa Home Run Ball' with 10% more chocolate cream.
What to Watch
AI outlook — possibilities, not facts
The demand for pre-ordering bamboo lunch boxes will increase at some Bonjuk affiliated stores on the day of the college entrance exam and the day before.
Likely · Within days
Crown Confectionery's limited production supply of 40,000 bags of Minishell GABA may run out early.
Possible · Within weeks
Open Questions
- What is the actual sales increase effect of each discount event?
- Whether limited edition products are sold out and when they are out of stock
