Yunnan has launched a plan to expand consumption and focus on four major scenarios: residence, events, low-altitude, and ports.

China News Service, Kunming, November 11 (Lu Xicheng) The Yunnan Provincial Development and Reform Commission and the Yunnan Provincial Department of Commerce recently issued the "Yunnan Provincial Implementation Plan for Expanding Consumption" (hereinafter referred to as the "Plan"), proposing measures such as deepening the consumption of "living in Yunnan", amplifying the "Yunnan Super+" effect, creating a "flying over Yunnan" low-altitude tourism route, and deploying port duty-free shops, to form a higher-level and more dynamic Yunnan consumer market by 2030.

Yunnan has a pleasant climate and diverse ethnic cultures. It is an important tourist destination in China. It borders Myanmar, Laos, and Vietnam, and is the frontier of China's opening up to South Asia and Southeast Asia. In recent years, "living in Yunnan" has continued to heat up. The Yunnan Provincial City Football League (referred to as "Dian Super League") has ignited the competition economy, and "cloud products" such as flowers and coffee are popular outside the province.

The "Plan" regards residence as the focus of service consumption, proposes to further promote 100 high-quality development pilots of "residence in Yunnan", create key residence villages with unique characteristics, formulate professional standards for "residence stewards", and promote the extension of residence to tourism entrepreneurship, tourism, study and tourism. Supporting travel services will be upgraded simultaneously. Yunnan will operate theme trains such as Lanmei and Xiangcheng, create tourism-themed flights, and launch self-driving routes such as the G219 Yunnan section.

The popularity brought by the event will also be converted into consumption. The "Plan" proposes to continue to amplify the "Dian Super+" effect, develop "ticket stubs+" and "game venues + Caiyun Market" consumption scenarios, plan and implement a number of large-scale events and concerts, and enrich the "Greater Shangri-La" outdoor sports consumption scenarios.

Yunnan’s snow-capped mountains, canyons and terraced fields will become the selling points of low-altitude tourism. The "Plan" proposes to create a "Flying Over Yunnan" low-altitude tourist route, orderly opening up air tourism corridors such as surrounding the Meili Snow Mountain, overlooking the Three Parallel Rivers, passing through the Jingmai Mountains, and viewing the Hani Rice Terraces, and plans to launch a "Flying Over the Camelback" historical and cultural themed route to connect tourist cities in western Yunnan.

Focusing on characteristic products, the "Plan" supports personalized customized consumption of flowers, silver jewelry, and clothing, cultivates the "Yunnan Cuisine" brand with special delicacies, creates Yunnan-style medicated diet special consumption, and projects such as ground-breaking flowers and Chinese herbal medicines to enhance the brand influence of "Yunnan Gifts" and expand the consumption volume of "Yunnan Products from Yunnan".

Border locations correspond to inbound consumption and imported consumption. The "Plan" supports Kunming, Honghe, Xishuangbanna, Dehong and other states (cities) to accelerate the layout of port duty-free shops, optimize the "buy and refund" service for departure tax refunds, expand the import consumption of fruits from Southeast Asia, promote the import of more high-quality specialty commodities from South Asia and Southeast Asia, and promote the construction of Kunming as a pilot city for an international consumption environment.

The "Plan" also starts from enhancing consumption capacity and optimizing the consumption environment, clearly and steadily promotes the adjustment of the province's minimum wage standards, gradually increases the basic pension insurance for urban and rural residents, implements the childcare subsidy policy, strictly implements the paid leave system for employees, promotes spring and autumn holidays for primary and secondary schools, and significantly shortens the time limit for approval of safety permits for large-scale events.