Emblem Commentary: The Red Tour is "steamy" and the spirit of the Long March remains in my heart forever

During the National Day holiday, while people are enjoying the wonderful holiday time, they are also embarking on a "heart-breaking" red journey.

The "Great Expedition" themed exhibition at the Military Museum of the Chinese People's Revolution is sold out. In the exhibition hall, people stopped attentively in front of each cultural relic. The guest book was filled with hot words such as "Mountains and rivers remember the sacrifices of heroes" and "Walking the Long March of the youth of the new era." In front of the Zunyi Conference Memorial Hall, more than 60,000 spectators gathered to start the National Day holiday in red memory; at the Central Red Army Long March Victory Memorial Hall in Wuqi County, Shaanxi Province, "red scarf commentators" told tourists the story of "a Red Army pot"; at the Nanjing Yuhuatai Martyrs Cemetery, a new red-themed study activity of "Poems Following Faith" was launched, with scenes The district has also added explanations, optimized routes, and improved services to encourage tourists to recite red poems. It is expected to receive nearly 200,000 tourists during the holiday...During the National Day holiday, more and more young people took the initiative to enter the Long March Exhibition and embark on the red road, jointly looking for spiritual resonance across time and space, and further gathering the power to cherish the beauty of today and work together to make progress.

This year marks the 90th anniversary of the victory of the Chinese Workers’ and Peasants’ Red Army’s Long March. The spirit of the Long March has never gone away, and the Long March itself has the power to reach people's hearts. Tracing the footsteps of the revolutionary spirit one by one, and starting the red journey frame by frame, the arduous expedition 90 years ago can still bring tears to people's eyes and touch the hearts of people today. What we have to do today is to let the spirit of the Long March “enter our hearts” better. To allow this spiritual power to continue to be passed on, we must continue to tell the story of those war years, and we must also tell it to young people, so that they can know and understand history, and no matter how far they go, they will never forget where they came from. During the holidays, red cultural tourism in various places "new things": the Military Expo exhibition displayed more than 300 cultural relics and documents for the first time, and the exhibition text was expanded from more than 20,000 words to more than 60,000 words; the Zunyi Conference Memorial Hall launched the special exhibition "My Long March - Memories from Those Who Experienced it", which was jointly planned by seven venues along the Long March to restore the historical temperature from the perspective of those who experienced it. While supply continues to meet people's basic needs such as travel and immersive learning, it is also creating new needs.

The new needs are clearly reflected in tourists’ “voting with their feet” choice. Those interactive and experiential red journeys make red culture better "live" in the present, and often attract the attention of young people more. Shijiazhuang's "Zhengfeng Mine·Duanjialou Immersion Park" launched the red drama game "Blood Journey", where tourists become "characters in the drama" and complete poems, map connections, and logical reasoning. After the launch, the average tour time of tourists was extended by 4 hours, and the repurchase rate increased by 20.3%. At the Memorial Hall of the First Congress of the Communist Party of China in Shanghai, tourists take "answer cards" to look for answers in the exhibition hall. Only when they find and answer correctly can they get a commemorative stamp. In Langya Mountain, tourists can talk face-to-face with the hero "Ma Baoyu" who has "travelled"; Jiangxi Ruijin has built an experience chain of "visiting the old site during the day and watching the show at night". The red story moves from the display board to the stage, driving the consumption of catering, accommodation, and study to continue to increase...Only services that meet demand can the service itself become a brand in the eyes of young people. Supply and demand "go in both directions", from "one-day tour" to "multi-day stay", the red story "takes the heart", the red cultural tourism extends the chain, people get spiritual nourishment and faith resonance during the journey, such a holiday itself is very meaningful.

Our country's red cultural resources are extremely rich. There are 300 classic red tourist attractions and more than 42,000 immovable revolutionary cultural relics across the country. The key to turning "rich ore" into "hot ore" lies in how to dig it and how to express it. This National Day holiday, a number of new forms are eye-catching. The "Red Ribbon" of the Guizhou Changzheng Culture Digital Art Museum uses holographic imaging technology to allow the audience to "re-walk" the Long March in immersive digital light and shadow. The number of performances increased to 10 on National Day, more than three times the number on weekdays. Digital, intelligent and immersive, making history experienceable. The realization of "a hundred years at a glance" through technical means not only makes people feel "trendy", but also allows the story to enter the heart and leave a deep memory.

The holiday red tour is "steamy", and the spiritual inheritance needs to be "worked for a long time". Red cultural tourism continues to become popular during the holidays. The corresponding connotation exploration, spiritual refinement, and story telling need to be accurate and touching, so as to better make the spirit of the Long March truly "live" and pass on in the new journey. At the same time, corresponding services should also be provided in a timely manner to promote the prosperity of B&B, catering, cultural and creative industries, etc., so that people in old areas can stabilize their tourism jobs "at their doorstep", stabilize their employment, increase their income, and live a happier life.