How young people seek balance when choosing a refrigerator

How young people seek balance when choosing a refrigerator

A refrigerator that is designed in harmony with the overall space, has all the essential functions, and can be used for a long time are the priorities of many young urban people when choosing to buy a refrigerator.

Criteria for an "ideal" refrigerator

After renovating the apartment, Minh Ngoc (30 years old, living in Tan Hung ward, Ho Chi Minh City) bought all new furniture, including a wall-mounted refrigerator. "I wanted to create a seamless space in the kitchen, so I chose a built-in wall cabinet that fits neatly into a European-standard kitchen cabinet," Ngoc said.

Thanh Phong - a young architect in Ho Chi Minh City also shared that when choosing to buy a refrigerator, he pays special attention to the device that must match the overall interior architecture of the house, to create a feeling of stylish living. He wants after stressful working hours, the house must be a space to relax, with beautiful but minimalist furniture.

According to a survey conducted globally by market research company Mc Kinsey, published in August 2025, 40% of consumers participating in the 2024 survey said they value style and beautiful design when choosing to buy home appliances, including refrigerators. The refrigerator is a household appliance and also an important part of interior design, playing the role of creating an aesthetic highlight in the living space.

Aiming for a stylish lifestyle and looking for balance, many young families when choosing to buy a refrigerator do not pursue the most expensive product or the most features but prioritize harmony between function, aesthetics and practicality. "I want a refrigerator that has all the essential functions, is beautiful enough to blend into the living space, and is durable enough to become a long-term investment," shared by Thanh Phong, which is also a priority for Minh Ngoc and many other urban young people.

For them, in a living space where the kitchen and dining room are connected, even connected to the living room, the kitchen is no longer a place for food processing and storage, it is an important part of the living space, reflecting the homeowner's aesthetic taste. An ideal refrigerator needs to meet daily storage needs without creating a feeling of redundancy, complexity or overwhelming the overall design.

Toshiba Japandi Kumo with design and function brings balance to users

In the process of searching for an ideal refrigerator for the family, Phong and Ngoc found Toshiba Japandi Kumo - a product that converges the core elements of a high-end refrigerator in an essential way.

The first thing that impresses these young people is the outstanding cabinet design with a depth of 600 mm according to European kitchen cabinet standards. Applying bottom heat dissipation technology combined with a hinge that opens up to 125 degrees, the cabinet achieves a structure with 0 cm of clearance at the back. Thanks to this wall-mounted design, the refrigerator is no longer a bulky block in the kitchen, but contributes to creating a seamless, flat space here.

To make the device an artistic highlight in the space, the Toshiba Japandi Kumo cabinet cover has a white cloud color (Jade Cloud). Phong commented that Jade Cloud color "evokes warmth and minimalism", in the spirit of Japandi - an intersection between the meditative, rustic philosophy of life of Japan and the warmth and elegance of Northern Europe, bringing a sense of peace to viewers. The 9-layer tempered glass surface is fingerprint and scratch resistant to help Japandi Kumo maintain its appearance over the years.

In terms of functionality, Toshiba Japandi Kumo refrigerators focus on essential values ​​for practical needs. A notable point is that the freezer has the ability to cool down to minus 30 degrees Celsius - a standard temperature commonly found in restaurants and hotels. At this temperature level, after defrosting, meat, fish or vegetables still retain their freshness, texture and nutrients almost intact.

To increase food preservation efficiency, Japandi Kumo refrigerators are designed with two independent cooling units so that the cold air flow is separated between the freezer and refrigerator compartments, helping to maintain a suitable storage environment for each compartment as well as limit the mixing of odors between foods. Besides, Pure Bio antibacterial deodorizing technology helps minimize the risk of cross-infection - providing safety and peace of mind when using.

Not only scoring points in aesthetics and functionality, Toshiba Japandi Kumo also convinces young urban residents with initial investment costs as well as operating costs. The product is equipped with Origin Inverter technology, which helps adjust operating capacity to suit usage needs, save energy and limit noise, avoiding affecting the common living space.

The manufacturer's representative said that the Toshiba Japandi Kumo refrigerator is the successor of the Japandi Flagship first launched in Vietnam in 2024, with a price of about 50 million VND, of which model RF690WI-PGV (67) was honored as "Refrigerator with impressive design" at the Tech Awards 2024. The Japandi Kumo model is priced at about 26-29 million VND, completing the Japandi product portfolio, bringing "Japandi lifestyle" reaches a wider user base, bringing serenity and premium aesthetics to more homes.

"Toshiba Japandi Kumo is developed based on Japanese quality standards but at a more accessible price, providing a balance between usage experience and investment value," said the manufacturer's representative.

For many young consumers, the value of a suitable product lies in the refinement of neither excess nor deficiency. "Toshiba Japandi Kumo has enough technology, beautiful design and every detail fits to create a complete living space," Thanh Phong shared about the reason for choosing to buy Toshiba Japandi Kumo.