Lula's campaign sees Meta interference after PT member's videos hit record views

Lula's campaign sees a huge loss in the second round dispute after accusing Meta, owner of Instagram and Facebook, of not delivering the president's profile on the networks. This is because the practice would have worsened after the profile reached a record number of views.

Despite seeing interference since the first round, campaign members say the impact is now crucial after adopting a new video format.

Since President Lula started publishing selfie videos, his social media profile has grown and reached more internet users.

After the first, published last Wednesday (7), the president's profile broke a record number of views on the day: there were 197 million.

The president's own video went viral and generated more than 27 million views. Other formats that had been previously posted by the campaign were seen by 10 or 15 million people.