
Visited the ‘iPhone 18 Pro’ filming site and attended a Tsinghua University advisory meeting… Increased clean energy fund investment
AI-generated summary
Tim Cook has maintained relationships by continuously visiting China, Apple's main market, during his tenure as CEO.
Visiting the filming location for a video using the ‘iPhone 18 Pro’… Attended Tsinghua University advisory meeting
(Beijing = Yonhap News) Correspondent Jeong Seong-jo = Apple Chairman Tim Cook visited China for the first time since retiring as CEO last month.
On the 10th, Chairman Cook released a photo of his visit to Guangzhou, Guangdong Province, southern China, through his Weibo (微博, Chinese version of X).
This is his first public visit to China in seven months since March of this year.
The place Chairman Cook visited this time was the site where young Chinese director Gu Tianji was filming the short film 'Yingchun' using Apple's new smartphone 'iPhone 18 Pro'.
He uploaded a photo of himself meeting director Gu Tianji and martial arts Wing Chun instructor Dai Tzu-rung at a filming set set up in a garden and wrote, "I'm happy to visit China again! I felt the charm of Wing Chun for the first time through the iPhone 18 Pro lens in Guangzhou, and it was a truly unforgettable experience."
China Daily, a Chinese state-run English-language media outlet, reported that Apple disclosed that it doubled its committed investment in the 'China Clean Energy Fund' from $100 million (approximately 134 billion won) last year to $212 million (approximately 284 billion won) at the same time as Chairman Cook's visit to China.
Apple's increased investment reflects the investment commitments of suppliers in China, and China Clean Energy Fund has already completed initial investments in a 260 MW wind power project in Guangxi Zhuang Autonomous Region and a 50 MW wind power project in Shandong Province.
China Daily also explained that Chairman Cook's visit to China is directly related to the 27th annual meeting of the Advisory Committee of Tsinghua University's School of Economics and Management, which will be held in Beijing on the 13th and 14th. He has served as chairman of this committee since 2019. Three people, including NVIDIA CEO Jensen Huang, AMD CEO Lisa Su, and Mark Pickte, senior managing partner of Swiss Pickte Group, became new advisory members this year.
Chairman Cook is well known for focusing on building a friendly image by frequently visiting China, Apple's major overseas market, during his tenure as CEO (2011-2026).
Even recently, when competition and conflict between the U.S. and China have intensified, he has consistently appeared at various events and exchanges of officials held in China, showing his actions to attach importance to China.
This year, when semiconductor prices rose due to the global artificial intelligence (AI) investment craze, controversy arose over the introduction of memory semiconductors from Chinese companies rather than Korean and American companies.
Even after he stepped down from his position as CEO, he represented Apple and attended the state banquet held on the occasion of Chinese President Xi Jinping's visit to the United States last month. The four businessmen present at the head table where the U.S. and Chinese leaders were seated were CEO Jensen Huang, CEO Lisa Su, Elon Musk, CEO of Tesla and SpaceX, and Chairman Cook.
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Tsinghua University School of Economics and Management Advisory Committee held the 27th annual meeting
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