
Finland's Turku Archipelago has opened a job posting for candidates who will promote the scent of the region.
AI-generated summary
Turku Archipelago has developed an unconventional marketing strategy to promote the region.
Realizing that every destination can be shown in tourism promotional films, but its smell can never be conveyed, Finland's Turku Archipelago has opened a job posting for candidates who can only smell the region and introduce it to the world.
In the "official cape" announcement made by the regional tourism board, the person to be accepted for the job will come to the archipelago in May or June 2027 and explore there for five to seven days; It is stated that the person should share this experience with photos and videos on the "Visit Turku Archipelago" social media accounts by breathing in the sea air, pine forests, saunas, and even the smell of freshly baked bread.
For this enjoyable job, 2 thousand euros (110 thousand TL) plus travel and accommodation expenses are given.
In the announcement, whose application period expires on October 25, candidates are asked to demonstrate their smelling and describing a scent techniques by sharing Instagram or TikTok videos on a public account, and to apply in this way.
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Applications close on October 25.
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