The rise of “China Buy”: Overseas consumers shop for good Chinese goods on “Double Eleven”

China News Service, Nanjing, November 11 (Reporter Zhu Xiaoying) China's "Double Eleven" has kicked off, and overseas bloggers have launched a wave of unboxing craze on social platforms. In the unboxing video, there are not only national fashion clothing but also cutting-edge technology products.

At present, in Jiangsu, China's major manufacturing province, the export cargo areas at airports in Nantong, Nanjing and other places are in full swing. Cross-border e-commerce packages such as home textiles and small household appliances are exported in batches, and all-cargo flights carrying cross-border e-commerce goods are constantly flying overseas.

"We are going all out for 'Double Eleven'." Wu Yan, deputy general manager of Nanjing Wolfo E-Commerce Co., Ltd., has entered the busiest state of the year: "As the holiday season in Europe and the United States approaches, the export demand for small parcels such as holiday decorations, customized gifts, and festival clothing is particularly strong. Since October, the company has exported more than 3 million small parcels, and the number has increased nearly 80 times year-on-year."

On November 10, the anchor shuttled between shops for live broadcast. On the eve of "Double Eleven", the live broadcast atmosphere in Yiwu International Trade City, Zhejiang was enthusiastic. Merchants and anchors are busy promoting various products in front of the camera, using online channels to expand sales and seize business opportunities during the peak sales season. Photo by China News Service reporter Liu Zilin

"China Haul" (China Shopping Unboxing) continues to be popular on overseas social platforms, and the "China Buy" craze is rising. Overseas consumers join the "Double Eleven" shopping spree to buy Chinese goodies overseas.

“50% of the orders placed by overseas consumers on the platform’s ‘Double Eleven’ event on the first day (November 1) were from Chinese brands.” A relevant person in charge of AliExpress, the Chinese e-commerce platform, said that during the “Double Eleven” period, European and American users were enthusiastic about Chinese games and accessories, 3D printing equipment and consumables, and mini PCs. It has become the category with the fastest growth in shipments, with first-day shipments increasing 9 times, 28 times, and 35 times respectively compared to November 1 last year; intelligent cleaning robots, energy storage power supplies, carbon fiber wheel sets for sports cycling, treadmills, etc. are selling well; Chinese blind box brands are deeply loved by young consumers in the United States, Japan, and South Korea, with sales increasing 3 times year-on-year.

In the past, Chinese merchants often faced damage or loss of goods from third-party warehouses during the big sales season. As overseas logistics, overseas warehouses, and e-commerce platform systems become more and more complete, Chinese sellers are now boldly stocking up to compete for the "Double Eleven" overseas sales.

"This year we shipped 50,000 treadmills in batches to the official warehouse of the e-commerce platform. Sales exceeded 5,000 units in the first week of sales, which is close to the daily sales of one month. There are also out-of-stock situations in the Spanish and French markets." Zhang Ting, the relevant person in charge of a company in Jinhua, Zhejiang, said that it will continue to increase stocking and delivery efforts. (over)