The Chinese giant is investing near Wrocław. Shein is offering half a billion euros

Shein announced on Wednesday that the funds will be allocated to the development of its European logistics center in the Lower Silesian Voivodeship. The facility in Magnice has been operational since 2022.

Thanks to this investment, we are building more efficient, flexible and disruption-resistant operations in Europe, said Leonard Lin, responsible for relations with public institutions at Shein, quoted by Reuters.

According to the company's announcement, the expansion of the logistics center is expected to increase employment. By the end of 2026, the number of employees in Magnice is expected to exceed 10,000.

Shein also plans to increase process automation at the facility. The number of autonomous robots used there is expected to reach 6.5 thousand.

Shein is expanding its operations in Europe

Shein is a global online sales platform offering primarily fashion and lifestyle products. It currently operates, among others: in Poland, Germany, France, Italy, Spain, the Netherlands, Sweden and Great Britain.

The company, like other Chinese e-commerce players Temu and AliExpress, is adapting its operations to shipping fees introduced by the European Union in July.