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Cutting Through Greenwashing in Eco-Friendly Travel
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Wired6/5/2026Environment

Cutting Through Greenwashing in Eco-Friendly Travel

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  • Researchers identify common greenwashing tactics in tourism, such as misleading eco-certifications and carbon offsetting.
  • Independent certifications (e.g., GSTC, EarthCheck) and local businesses can help travelers make sustainable choices.

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Researchers identify common greenwashing tactics in tourism, such as misleading eco-certifications and carbon offsetting. Independent certifications (e.g., GSTC, EarthCheck) and local businesses can help travelers make sustainable choices.

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This article was originally published by Wired.

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