New CX-5 leads Mazda's performance, revenue hits record high in first half

Mazda benefited from new car sales growth and exchange rate benefits brought about by the depreciation of the yen, and its revenue hit a new high in the same period in the first half of the year.

Japanese car manufacturer Mazda announced its financial report for the first half of the year in March 2027 (April to September 2026). Benefiting from the growth of new car sales and the exchange rate benefits brought by the depreciation of the yen, revenue reached 2.6881 billion yen, an increase of 20.1% from the same period last year, setting a new high for the same period in the first half of the year. Operating profit turned from a loss of 53.8 billion yen in the same period last year to a profit of 591. billion yen, and the final net profit also turned from a loss of 45.2 billion yen to a profit of 44.2 billion yen, successfully getting rid of losses.

Mazda said global sales in the first half of the year reached 617,000 vehicles, an annual increase of 1%, with markets in Japan, North America, Europe and China all growing compared with the same period last year. The launch of new cars such as the new-generation CX-5 has boosted sales in major markets, and the strength of the U.S. dollar, euro and Mexican peso against the yen has further boosted revenue. However, the Middle East market is affected by regional conflicts and coupled with intensified competition in the Australian market, sales in some regions are still under pressure.

Looking forward to the full year, Mazda lowered its global sales forecast by 27,000 units to 1.297 million units, but maintained the target of operating profit of 150 billion yen and net profit of 90 billion yen; current profit was revised up by 20 billion yen to 160 billion yen due to exchange gains caused by the depreciation of the yen.

In order to maintain profits, Mazda will continue to expand shipments of the new CX-5, MAZDA 6e and CX-6e in the second half of the year, and increase profits by adjusting its vehicle model mix, improving selling prices and reducing costs. Taking the new generation CX-5 as an example, it has cooperated with Nippon Steel to optimize material design, and also cooperated with Yazaki Corporation to reduce the types of automotive wiring harnesses and promote automated production, thereby reducing manufacturing costs.

The U.S. market is an important key to profitability throughout the year. Mazda pointed out that the CX-5, CX-50 and MAZDA3 sales performed well, with MAZDA3 sales increasing by 72% year-on-year in the first half of the year. Faced with rising raw material and logistics costs, competition from Chinese automakers, and changes in tariff policies, Mazda will continue to control fixed costs, improve product competitiveness, and strive to achieve its annual operating profit target of 150 billion yen.