Harbin's ice and snow economy "continues to heat up" and new measures are launched to release consumption potential this winter

China News Service, Harbin, November 10 (Reporter Shi Yifu) The first press conference of the 2026-2027 Harbin Ice and Snow Season "Date in Harbin, Warm the World with Ice and Snow" was held in Harbin on the 10th. In order to continue the popularity of the ice and snow economy in recent years, a series of new measures were launched again this winter to release consumption potential from the three dimensions of physical business districts, cultural tourism scenes, and catering business districts.

In recent years, Harbin's ice and snow tourism has become popular at home and abroad, and it was awarded the title of "World's Outstanding City for Ice and Snow Tourism" by the United Nations Tourism Organization. This ice and snow season, Harbin has launched more than a hundred ice and snow themed activities and ten top ice and snow tourism routes to continue the popularity of ice and snow tourism from the product supply side.

Liu Weiqiao, deputy director of the Harbin Municipal Bureau of Commerce, introduced that Harbin will combine the consumption characteristics of the ice and snow season, coordinate multiple resources, innovate consumption scenarios, organize and carry out a series of consumption promotion activities, fully unleash the driving effect of ice and snow tourism, fully meet the diverse consumption needs of Chinese and foreign tourists, activate the integration momentum of "ice and snow + sports + cultural tourism + commerce", and specifically release winter consumption potential from the following three dimensions.

On December 17, 2025, the 27th Harbin Ice and Snow World opened. The picture shows the night view of the Ice and Snow World. (Drone photo) Photo by Yu Kun

Deeply explore offline physical business districts and implement hundreds of promotions to benefit the people. Coordinate the city's business resources and carry out 100 theme promotion activities to drive growth in both customer flow and sales in the physical business district. At the same time, we will actively give play to the leading role of the "three new" pilot projects in consumption, cultivate new business formats such as the first-run economy, night-time economy, and experience economy, and create more new ice and snow-themed consumption scenarios.

Expand the ice and snow cultural tourism scene and activate accommodation and vacation consumption. Deepen the integration of culture, business, tourism and sports, and package and launch integrated product combinations of "accommodation + ice and snow experience + cultural performances + sports events" to attract foreign tourists to extend their stay, boost the quality and expansion of accommodation consumption, and convert ice and snow traffic into accommodation economic growth.

Create a hot ice and snow catering market and create a tip-of-the-tongue consumption boom. Guide online travel platforms to launch the "Ice and Snow Gourmet Season" themed activities; launch the Chinese-Russian bilingual "Harbin Consumption Map"; guide Western food companies to launch Chinese-English or Chinese-Russian bilingual menus to provide consumption convenience for inbound tourists; closely follow the passenger flow of ice and snow events and scenic spots to activate the "ticket economy".