Kyochon Chicken opens a new store in a shopping mall near Taihu Lake in Wuxi, China

Built on a scale of 24 pyeong in a shopping mall near Taihu Lake in Wuxi.

(Seoul = Yonhap News) Reporter Han Joo-hong = Kyochon F&B [339770], which operates Kyochon Chicken, announced on the 2nd that it opened 'Kyochon Chicken China Wuxi Branch' at a shopping mall near Taihu in Wuxi, Jiangsu Province, China.

The Wuxi branch is approximately 79㎡ (24 pyeong) in size and is located in a shopping mall frequented by young local consumers and tourists.

The store sells Kyochon's representative chicken menu items such as soy sauce, red, and honey, as well as chicken gangjeong and chicken skewers. We plan to target Chinese customers with a menu that reflects the preferences of local consumers.

Kyochon opened its first store in Shenzhen, China in February last year, and is expanding its business in China by opening a new store in Wuxi. The second store in Shenzhen is also scheduled to open, and plans are to continue opening stores mainly in major cities in China.

An official from Kyochon F&B said, "Wuxi is a city where tourism resources and economic vitality coexist," and added, "We will provide differentiated gastronomic experiences to Chinese customers by strengthening Kyochon's unique taste and localization strategy."

In addition to China, Kyochon is conducting overseas business in the United States, China, Malaysia, Indonesia, Taiwan, and the United Arab Emirates (UAE).

Other domestic chicken companies are also making inroads into overseas markets. Kyochon Chicken and BBQ are also expanding their overseas stores and targeting the local market.