The State Administration for Market Regulation publicly solicits opinions on the measurement compliance requirements for online sales of electronic price scales

China News Service, November 11. According to the website of the State Administration for Market Regulation, in order to implement the main responsibilities of online sales electronic pricing scale operators and online platform measurement management entities, and standardize the online sales business activities of electronic pricing scales, the State Administration for Market Regulation has recently solicited opinions from the public on the "Measurement Compliance Requirements for Online Sales of Electronic Pricing Scales (Draft for Comments)" (hereinafter referred to as the "Draft for Comments"). The period for soliciting opinions is from November 11 to December 10, 2026.

The "Draft for Comments" adheres to a problem-oriented approach, clarifies the measurement and management obligations of electronic pricing scales for online sales operations entities and online trading platforms, refines the measurement requirements for online sales operations, promotes compliance operations in online circulation links, protects the rights and interests of operators and consumers, and maintains a market order of fair competition.

In terms of clarifying the compliance requirements of operating entities, we must consolidate the full-process responsibilities of online sales operating entities, define compliance standards around key links such as electronic pricing scale online operating access thresholds, purchase control, product hardware performance, and after-sales maintenance, and implement hard requirements such as type approval, anti-cheating, and traceability management to online sales. In each link, the source and quality of products should be controlled, and the boundaries of behavior in the fields of marketing, publicity, and maintenance services should be clearly defined. It is prohibited to expressly or imply that the product has the function of scale adjustment and cheating, prevent illegal electronic pricing scales from flowing into the use link through hidden transactions on the Internet, and urge online sales and business entities to establish a normalized measurement compliance management mechanism.

In terms of clarifying the main obligations of the online trading platform, give full play to the front-end governance efficiency of the online trading platform, integrate measurement compliance requirements into the entire process of platform entry review, daily monitoring, and risk disposal. Relying on technical screening combined with manual inspections, establish a cheating keyword interception, correction and review mechanism, timely check and clean up bad electronic pricing scales and misleading publicity information, early identify and deal with various measurement risks of online sales of electronic pricing scales, and build a solid first line of defense against measurement risks of online sales of electronic pricing scales.

In the next step, the State Administration for Market Regulation will integrate supervision into services, optimize services in supervision, clearly delineate the red line for online sales measurement supervision of electronic price scales, clarify the compliance bottom line for business entities, reduce the compliance risks of enterprises due to unclear rules, continue to improve the penetrating supervision system of electronic price scales, work together online and offline, and use institutional rigidity to protect the fairness of transactions in the people's "vegetable basket".