As the map of autumn gradually spreads from north to south, the vitality of autumn consumption becomes more and more vigorous.
A series of specific and vivid autumn scenes such as cool temperatures, yellowing leaves, and ripe fruits have aroused many people's expectations for pursuing "poetry and distance".
Observing the autumn consumption scene in recent years, some people traveled thousands of kilometers to pursue autumn, just to satisfy the excitement when they first saw it in the video; some people strolled in the park, or immersed themselves in the fun of garden tours, or quietly sat on a bench to feel the cool breeze; some people walked into the greenhouse, took a boat out to sea, and personally felt the joy of harvest... In the vivid tourist scenes, the cultural tourism consumer market has also ushered in the golden autumn harvest season.
A "Chasing Autumn" inspires the desire to travel
In the birch forest in Ergun City, Hulunbuir, Inner Mongolia, thousands of hectares of birch trees are gilded one after another, and fine gold leaves fall in the wind; deep in the grassland, round grass rolls left behind by herdsmen after clearing grass are spread out at random. They are called "Swiss rolls" by netizens, attracting a large number of tourists to come and check in. "I learned about the autumn in Ergun through the news. The colorful scenery I saw with my own eyes was even more shocking than what I saw on camera." Liu Shuang from Jiangsu Province walked through the forest with his mobile phone.
Ergun is located in the forest area of the Daxinganling Mountains. As soon as September arrives, the larch trees are gilded and the birch trees are dyed yellow. It enters the golden period of autumn appreciation with the most magnificent scenery and the richest layers of the year. Netizens call it "the best period of appreciation in the Daxinganling Mountains". Groups of tourists come here to "chase autumn".
The influx of passengers translates into real income from accommodation and catering. Han Wanli, an Ergun B&B operator, said: "The number of tourists has surged since September, and all rooms are fully booked until the National Day holiday." Li Wei, a self-driving tourist from Hebei, booked a room 5 days in advance: "The B&B environment here is clean, the service is warm, and every step along the way offers beautiful scenery. This golden autumn trip is particularly worthwhile!"
Along the G331 deep into the hinterland of the Greater Khingan Mountains, the fireworks in Moerdaoga Town are booming - in the central restaurant district, almost every restaurant has tourists waiting for a table during the lunch and evening peaks. Iron pot stew, forest wild vegetables, and cold-water fish are very popular, and some popular restaurants turn tables four or five times a day. Xu Hanqing, a tourist from Zhejiang Province, sat on a bench waiting for a seat and sighed: "I didn't expect that autumn in the Greater Khingan Mountains would be so popular, but seeing the golden larch and birch forests all over the mountain, I felt that everything was worth it." According to statistics, in September this year, Mordaoga National Forest Park received 189,800 tourists and earned 13.2865 million yuan.
Food and accommodation are guaranteed, and the tourist experience extends from "viewing the scenery" to "entering the theater". Inner Mongolia is guided by 604 cultural tourism activities to introduce intangible cultural heritage into scenic spots, neighborhoods, and business districts. The "Autumn Picking" project in Bianqiang Village, Taipusi Banner, Xilingol League has been upgraded to version 2.0, including digging potatoes, tasting farm food, watching Ulan Muqi performances, and doing handicraft studies; at the Aoluguya Shilu Tribe Scenic Area in Genhe City, tourists dressed in national costumes and Taking a group photo with reindeer... Li Mina, who came from Hengyang, Hunan, couldn't hide her excitement: "I planned the 'Autumn Chasing' trip one month in advance. When I got here, I found that autumn is really like a fairy tale world. The scene described in "The Right Bank of the Ergun River" is right in front of me."
According to Zhao Geng, director of the marketing department of the Aolugu Ya Shilu Tribe Scenic Spot, this autumn, the scenic spot’s online platform pre-orders have grown rapidly, and the number of tourist visits has continued to increase.
During the day, various festivals and events turn the autumn scenery into an immersive stage; at night, the lights of the stargazing camp add romance to the quiet atmosphere. Behind the sightseeing, food and accommodation, experience, events, and night tours is the overall layout of business integration.
"We integrate forest tourism, folk experience, food tasting, photography and other business formats in order to make tourists stay and stay." Liu Tao, general manager of Bailu Island Virgin Forest Tourism Co., Ltd. in Mordaoga Town, said that the release of brand effect directly drives consumption across the entire chain, and this place is transforming from a "transit area" for autumn tourism to a "destination."
Driven by a series of cultural and tourism activities such as "Daxinganling in Autumn", the Inner Mongolia Autonomous Region received a total of 24.8922 million domestic tourists during this year's National Day holiday, and tourists spent a total of 17.473 billion yuan, a year-on-year increase of 12.39% and 12.91% respectively. On the first day of the National Day holiday, it received 3.7016 million tourists, a year-on-year increase of 47.51%, the highest increase in the past five years. The "Meituan 2026 National Day Consumption Insight Report" shows that Hohhot, Chifeng, and Ordos are collectively shortlisted for the top ten popular destinations for autumn viewing in the north during the National Day.
Visit the garden in various ways and see the integration of business formats
The autumn breeze is refreshing and the osmanthus is fragrant. It is a good time to visit the garden. People come and go in Beihai Park in Xicheng District, Beijing. Nearby, tourists enjoy taking photos; in the distance, boats float slowly on the water, showing a sense of relaxation and relaxation.
The Liulice Courtyard, which has been dusty for more than 70 years, is fully unveiled for the first time, the Chinese flower goddess interacts interestingly in the ancient courtyard, and the cultural and creative food market is full of fireworks... One scene at a time, with diverse supplies, the unique autumn romance of the garden connects the garden consumption chain.
Entering from the south gate of Beihai Park, a gorgeous three-dimensional flower bed is eye-catching. This is the "Taiye Fortune Boat" themed flower bed, attracting many tourists to stop and admire it.
The flower bed is shaped like a dragon boat boat and is built using more than 30 kinds of plants and more than 5,400 pots of flowers, drawing on the architectural form of Yanfang in the Qing Dynasty. Layers of chrysanthemums, bright and lively cockscombs, and smart and elegant sage are embellished here, creating a beautiful artistic conception of a dragon boat paddling in Taiye Pond and passing through the flowers.
Not far away from the ruins of Wanfo Tower, Huang Qiuying's sea of flowers is very atmospheric against the backdrop of ancient buildings. It has become an internet celebrity on social platforms, welcoming waves of tourists. "I have visited Beihai Park many times before, but this time I saw the themed flower beds and took pictures of the sea of flowers. The experience was unique." Visitor Li Wen said with emotion.
Setting up flower beds allows for one-way appreciation, while setting up a market makes visiting the garden more interactive and enriching the experience.
Walking along the east bank from the themed flower bed, you will soon arrive at the Guizhou Intangible Cultural Heritage Market. There are a dazzling array of Guizhou intangible cultural heritage handicrafts such as Shuishi calligraphy, horsetail embroidery, tie-dye, batik, and silver jewelry, and specialty delicacies such as beef noodles and glutinous rice are fragrant.
In front of Tam Kee Hop Sing's stall, a riceless rice cake "the same style as Xie Nanzhi's" from the movie "A Love Letter to Grandma" attracted many tourists to taste it. The outer shell is made of glutinous rice flour and the inside is leek filling. It tastes crispy on the outside and tender on the inside. Supervisor Chen Xinwu said: "This delicacy is very popular among the elderly and children. When we set up a stall at the Beijing Exhibition Hall, we could sell tens of thousands of them a day."
Passing through the crowd of delicious food, at a nearby stall, a flower seller dressed in a restored Tang Dynasty round-neck robe was lowering his head to take care of the bouquet. The scissors clicked and colored paper flew, and the crowd gradually gathered around him. In addition, the "Flower God Tour" also made a wonderful appearance during the National Day holiday, and the Hu Yashe shooting activity was full of fun.
Such rich gardening experiences have gradually spread in Beijing. According to the relevant person in charge of the Beijing Park Management Center, Beijing Municipal Parks continue to innovate the gardening model. By creating special markets, launching immersive interactions and other forms, the static garden scenery has been turned into a gardening feast that can be touched, participated in and experienced.
Beijing's Xiangshan Park has launched the "Autumn Dyeing Quietness, Encountering Fragrant Hills" themed market, and the event is expected to last until mid-November; Taoranting Park has launched the "Intangible Cultural Heritage Taoran" and "Golden Autumn Taoran" themed markets; Yuyuantan Park has launched an immersive scent tour... Strolling among the mountains and rivers, enjoying the autumn while visiting the market, you can not only appreciate the beauty of nature and humanity, but also stimulate consumer vitality.
From a single ornamental attribute to hosting multiple business formats such as food, drink, entertainment, and shopping, parks are now becoming spatial carriers for renewed scenes and integrated business formats. The unique cultural and tourism experiences they create are also playing a greater role in promoting the development of service consumption.
Experience it personally, the joy of harvest is around you
"Picking groupers splashed all over the sea, I was attacked by crabs while going to the sea, I burned my mouth while eating seafood... There are a lot of embarrassing things, the whole process is fun!" At the Guixin B&B in Liujiawan Village, Taoluo Town, Donggang District, Rizhao City, Shandong Province, Guo Wei, a tourist from Jiangxi, shared a video of going to the sea in the circle of friends and left such a message.
On this trip, the family had a full schedule: they took their two children to the pier to pick up the boat in the morning and pick groupers, then went to sea in the morning. When they came back, they learned how to cook steamed groupers with the fisherman's sister-in-law. Together with half a bucket of small seafood harvested from the sea, a seafood meal was ready.
"Our family all likes to eat grouper. This time, we tasted the freshness from the sea to the bowl, and also experienced the life of a fisherman." Guo Wei said that the children all ate half a bowl of more rice, complained that they didn't have enough fun, and thought about coming back next time. The family followed the social account of bed and breakfast operator Teng Jianbo and looked forward to their next trip to the seaside.
In the golden autumn, the deep-sea pastures on the coast of the Yellow Sea usher in the harvest season. From buying a fresh fish, to cooking a seafood meal with your own hands, to staying and experiencing the life of a fisherman, the autumn delicacies on the shores of the Yellow Sea make tourists from far and wide nostalgic.
This delicious taste comes from the sea.
In the early morning, the fishing port in Taoluo Town was already busy. Fisherman Sun Tongfeng boarded the breeding ship and sailed to the cage in the open sea. The sea is sparkling with blue waves, and rows of cages are arranged in an orderly manner. The fishermen work together to collect the nets, catch fish, sort them, and pack them into baskets. A tail of tiger stripes was tumbling in the basket, splashing with water.
Nearly 5,000 kilograms of grouper were caught that day. Some consumers came to the pier to choose, while more fresh fish took live water cold chain transport vehicles and were sent to markets in Beijing, Shanghai, Zhejiang and other places. Weighing and loading, the dock was busy and orderly, and merchants rushed to deliver this autumn delicacy to dining tables everywhere.
"Grouper meat has few spines, high protein and low fat. Because it is easy to digest, it is especially suitable for the elderly and children. It is also in line with the consumption trend of healthy meals among young people." A buyer from Shanghai said while directing the loading of the truck. "The market is in a hurry. This batch of fish will become a 'hard dish' on every dining table tonight."
The delicious food on the table is connected with the meticulous management at sea.
Sun Tongfeng took out his mobile phone and clicked on the app. The water temperature, dissolved oxygen and other data in the cage were clear at a glance. "In the past, fish farming relied on experience, but now it relies on data. When the water temperature is high, the feeding frequency will be adjusted," he said.
Scientific breeding allows deep-sea ranches to have good harvests and gives farmers the confidence to expand their operations. "A cage with a water body of 700 cubic meters can catch more than 5,000 kilograms." Sun Tongfeng said that the wholesale price of grouper at the dock is currently more than 65 yuan per kilogram. During the harvest season, he is most looking forward to raising the fish well and selling smoothly.
Autumn fresh produce is on the market, and preparations for next season’s breeding are also underway.
The relevant person in charge of the Donggang District Ocean Development Bureau introduced that the local area is exploring a relay breeding model of "raising groupers in summer and raising salmon in winter". After November, a new batch of salmon hatched on land will enter the vacated cages and be raised until they are caught and landed in May of the next year. According to the water temperature needs of different fish, the cold and warm relays are used to improve the utilization efficiency of the cages.
Relay farming is carried out at sea, and on shore we are also thinking about how to allow tourists to eat well and have fun. Guo Wei's family's trip to pick up a boat, catch the sea, and learn how to cook seafood made Sun Tongfeng see new opportunities besides selling fish. "Next year, I plan to develop a sea fishing project, take tourists on boats to catch grouper, and lead them to coastal B&Bs to cook homemade seafood. This deep-sea ranch will become more prosperous the more we work."
Reporters Wang Donghui, Li Rui, Li Zhiyao
(Sun Jiayi participated in the writing)
