(Ninth CIIE) Shanghai Pavilion of CIIE: Eight major sections unlock “Shanghai customization”

China News Service, Shanghai, November 4 (Reporter Jiang Yu) The 9th China International Import Expo (CIIE) is about to kick off on the 5th. As the “host” of the CIIE, Shanghai has set up the “Shanghai Pavilion” in the central square of the National Convention and Exhibition Center (Shanghai), the main venue of the CIIE, inviting visitors from all over the world to experience the charm of “Shanghai customization”.

In March this year, the Shanghai Municipal Commission of Commerce issued the "Overall Plan for Launching Shanghai's Customized Brands to Promote Consumption Improvement and Expansion", which clearly proposed to lead new supply with new demand, create new demand with new supply, and give full play to the important engine role of customized consumption in leading consumer demand, stimulating market vitality, and attracting external consumption. The plan proposes to strive to launch the "Shanghai Customization" IP in two to three years, form a batch of customized benchmark brands, cultivate a team of high-level craftsmen, and create a new business card for the city with global recognition.

This year's CIIE Shanghai Pavilion has the theme of "Shanghai Style·Customize Your Wonderfulness" and has eight major sections: costume jewelry, global food, beauty and fragrance, ticket stub economy, artificial intelligence + consumption, Shanghai gifts, nighttime economy, and intangible cultural heritage handicrafts. With scene-based exhibitions and interactive experiences, "Shanghai customization" has been transformed from a concept into an urban aesthetic scene that can be seen, felt, and participated in.

In the Shanghai Pavilion, visitors can not only encounter benchmark brands with Shanghai-style ingenuity: witness Lao Fengxiang craftsmen using intangible cultural heritage techniques to create high-end jewelry, and feel the tailor-made texture of Peromont suits, Mulan Loulan cheongsams, and Vivienne Tam high-end gowns. At the same time, they can also wander through the "Global Food Gallery" and taste delicacies from the Americas, Europe, and Asia, as well as the local taste of traditional Shanghai brands such as Shao Wansheng and Qiaojiazha.

The Shanghai pavilion has restored the real scene of the customization workshop, with master Peromont making clothes on site, Yi Chi Garden launching exclusive "Shanghai customization" coffee latte art, and visitors can also make an exclusive lipstick in the "Lipstick Academy". If you want to experience Shanghai-style culture, you can go to the cultural library in the museum and listen to the melodies of the past from vinyl records.

This year, the Shanghai Pavilion has specially set up an "Intangible Cultural Heritage Handmade" experience area, including dragon and phoenix cheongsam buckles, Tong Hanchun Tang sachets, and national style jewelry brought by representative inheritors of the intangible cultural heritage technique of gold and jade inlay, allowing the audience to "hand-make" a unique work of their own.