Protests in France turn into riots and looting! Dior deploys "private security" to defend the home where the brand started

Large-scale demonstrations broke out in France, with hundreds of thousands of people taking to the streets to protest against insufficient educational resources, public services, and the rising cost of living year after year. However, the demonstrations quickly degenerated into violent conflicts. A large number of people took advantage of the chaos to set fires, vandalized historic sites, broke into police stations and government agencies, and even ransacked businesses selling "0 yuan purchases." The famous luxury brand Dior was suspected of having doubts about the police's ability to maintain security and sent a private security team to guard the brand's head office, which attracted attention.

According to foreign media reports, this out-of-control demonstration in France began with high school students taking to the streets to protest over teacher shortages, deteriorating campus environment and educational resources. Later, they joined forces with college students, trade unions and supporters of the "Yellow Vest" movement, and the scope of the protest expanded to cover the cost of living and public services. Unexpectedly, as the number of people increased, the demonstration began to change its tone. A large number of unknown people dressed in black and wearing masks or face shields took the opportunity to launch riots in various areas.

French media said that this group of masked men in black attire mixed with the demonstrators used a highly organized approach to destroy LV, Dior, ZARA, Rolex, CELINE, Hermès, and Galeries stores in central Paris. Lafayette, Galeries Lafayette) and other boutiques, as well as Apple (Apple) stores, smashed the windows and broke into the store to rob jewelry, clothing, watches, bags and other high-priced luxury goods. Afterwards, he would post a high-profile post on the community to show off the "trophies" he had plundered. His behavior can be said to be very arrogant.

Another picture that went viral on the Internet showed that a row of well-trained security guards were stationed outside Dior’s head office at 30 Avenue Montaigne in Paris, which seemed to be a spontaneous and proactive alert by the business owners. The report pointed out that the reason why this flagship store is under special protection is because the building in which it is located is the "home of Dior". After more than 70 years of inheritance, it has an unshakable temple-level status in the global fashion industry and brand history.