November 8th is the 27th Chinese Journalists’ Day.
Journalists in the new era are on the move. They went to the front line, faced the scene directly, understood the social conditions and public opinion, conveyed the voice of China, showed social changes with lenses, and recorded the historical process with pen and ink.
At present, the wave of all media is rushing forward, the voices in the public opinion field are diverse and intertwined, and the communication ecology is profoundly reshaped. Faced with the temptation of traffic, the coercion of algorithms and fragmented expression, what should journalists stick to and where should they go?
Studying General Secretary Xi Jinping’s important expositions, we find the answers: “Adhere to the correct political direction” and “Be a journalist with firm political orientation”; “Adhere to the correct guidance of public opinion” and “Be a journalist who leads the times”; “Adhere to the correct journalistic ambition” and “Be a journalist with superb professional skills”; “Adhere to the correct work orientation” and “Be a journalist with a good style”.
It can be summed up in one sentence: "It is to be a journalist trusted by the party and the people."
To live up to trust, we must keep in mind the responsibilities and mission of journalists——
"Hold the flag high, lead the way, focus on the center, serve the overall situation, unite the people, boost morale, cultivate moral integrity, unite people, clarify fallacies, distinguish right from wrong, connect China and foreign countries, and communicate with the world."
At the Party's press and public opinion work symposium, General Secretary Xi Jinping based himself on the "greatest country" and used these 48-character responsibilities and missions to define the era coordinates of this cause.
Looking back at the history of journalism over the past century, generations of journalists have always been breathing the same breath as the nation and being connected to the destiny of the country.
Fan Changjiang measured the northwest with his footsteps and recorded the truth with "China's Northwest Corner"; Zou Taofen adhered to "always stand on the public stand" and pursued this as a newspaper; Mu Qing wrote "Jiao Yulu, the Model of County Party Secretary", which stirred the power of people's hearts. The predecessors integrated their hot journalistic ideals into the overall development of the party and the country, and they still inspire future generations.
On the new journey, journalists should keep in mind their responsibilities and missions, be good disseminators of the party's policies and propositions, recorders of the times, promoters of social progress, and guardians of fairness and justice, and do not lose their way or lose their way amidst the noise.
To live up to trust, we must continue to hone our journalism skills——
Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has put forward a series of requirements and high expectations for promoting the capacity building of the news team:
Defend the position, clarifying that "managing and using the Internet well is the key to controlling the position of news and public opinion under the new situation";
Strengthen work style, pointing out that "we must change our work style to our writing style, bend down, be humble, observe the actual situation, speak the truth, and express true feelings";
Teaching methods, emphasizing that "comrades on the news front should also be grounded and go deep into the grassroots level, so that they can understand the real situation";
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These instructions are the yardstick for news planning, interviewing, and creation, and are the action guide for journalists to hone their feet, eyesight, brain, and writing skills.
Only when there is soil under your feet can you get close to the masses; only when you have insight in your eyes can you tell the truth from falsehoods; only when you have thinking in your mind can you grasp the general trend; only when you have warmth in your writing can you directly reach people's hearts.
Journalists in the new era must work hard to practice their internal skills, regard investigation and research as their basic skills, regard news truth as a hard constraint, strive to produce thoughtful, warm and quality works, and shoulder the responsibilities and responsibilities of journalists with excellent professional abilities.
To live up to trust, we must persist in advancing with the times——
General Secretary Xi Jinping emphasized that as the situation develops, the party’s news and public opinion work must innovate concepts, content, genres, forms, methods, means, formats, systems, and mechanisms to enhance pertinence and effectiveness.
The Third Plenary Session of the 20th Central Committee of the Communist Party of China made a major deployment to "build a working mechanism and evaluation system adapted to all media production and communication, and promote the systematic reform of mainstream media." The Fourth Plenary Session of the 20th Central Committee of the Communist Party of China further called for “deepening the systemic reform of mainstream media.” This is an important reform measure proposed by our party with a deep understanding of the laws of modern communication and a profound insight into the development trends of the media.
For journalists, they must proactively adopt an Internet mindset, adhere to mobile first, and enhance their technical understanding and tool control. At the same time, we must build on our professional accumulation and become expert journalists who understand policies, industries, and the masses. We are not only satisfied with “having traffic”, but also pursue “having weight”.
Journalists' Day is a moment to look back on our original aspirations, and it is also the starting point for a new journey.
Bearing in mind General Secretary Xi Jinping’s instructions, journalists in the new era must be faithful, down-to-earth, truthful, and innovative, and are determined to be journalists trusted by the party and the people.
