In France, the content creator market will be worth nearly 9 billion euros in 2026, according to a study

They produce videos, photos and even articles that they share on social networks and platforms. They sometimes become celebrities, like Léna Situations or Squeezie. But content creators are also key players in the French economic landscape, confirms a study by Coherent Market Insights (CMI), revealed on Wednesday November 4, at the opening of Paris Creator Week. The French market for content creators should reach nearly 9 billion euros in 2026, up 23.7% over one year, its authors estimate, while highlighting a very unequal distribution of income.

The value of this market (which includes advertisers' expenses linked to produced content, subscriptions, sales of derivative products and donations) is captured by the content creators themselves at 45.4%, while the platforms retain 31.3%, according to the firm in the 2026 edition of its "Creator economy report".

The rest of this booming market goes to software publishers, agencies and other service providers, continues this study which is based on the analysis of international economic and sectoral data, the analysis of databases of companies in the sector and 369 interviews with market players.

France “has a real card to play in this new economy”

For a majority of creators, however, this activity remains poorly paid: among the approximately 330,000 people who monetize their content in France, 56.1% receive less than $5,000 per year (approximately 4,420 euros) and 9.5% earn more than $30,000 (approximately 26,580 euros), according to the study.

With nearly 465,000 active creators with more than 1,000 subscribers and nearly 5,900 creator companies generating more than 100,000 dollars (approximately 88,680 euros) in annual turnover, France also ranks third in Europe, behind Germany and the United Kingdom, and seventh in the world.

France "has a real card to play in this new economy. The challenge now is to enable our ecosystem to take a new step, particularly in terms of financing and professionalization", said Marc Lesage-Moretti, president and co-founder of Paris Creator Week, quoted by AFP.