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BackEssilorLuxottica發布2026秋冬眼鏡趨勢報告:幾何線條、微縮尺寸成主流
EssilorLuxottica發布2026秋冬眼鏡趨勢報告:幾何線條、微縮尺寸成主流
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自由时报1 hour agoBusiness2 min readChinaView translation

EssilorLuxottica發布2026秋冬眼鏡趨勢報告:幾何線條、微縮尺寸成主流

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全球眼鏡巨頭EssilorLuxottica發布2026秋冬趨勢洞察報告,指出多巴胺色彩退燒,框型趨向幾何線條、微縮尺寸、材質變化、精緻LOGO與舒適機能。報告提及OAKLEY、MIU MIU、VERSACE等品牌新品售價,並強調眼鏡正從場合配件轉為全天候生活風格。Jennie加入Ray-Ban陣容被視為品牌策略的一部分。

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Why It Matters

EssilorLuxottica是全球領先的眼鏡製造與零售集團,旗下擁有Ray-Ban、OAKLEY等品牌。其季度趨勢報告通常影響時尚與消費電子產業的設計方向。

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全球眼鏡巨頭EssilorLuxottica發布2026秋冬趨勢洞察報告,揭曉本季框型流行關鍵指標。

時序正式步入秋天,全球眼鏡巨頭EssilorLuxottica先前發布2026秋冬趨勢洞察報告,宣告過去幾季席捲時尚圈的搶眼多巴胺色彩逐漸退燒,眼鏡潮流正式迎向更加成熟內斂的輪廓美學時代。從框型、尺寸到材質全面洗牌,過去一味追求搶眼的設計逐漸收斂,「幾何線條」、「微縮尺寸」、「材質變化」、「精緻LOGO」與「舒適機能」,成為今年秋冬五大關鍵字。

首先在框型上,長方形與多角形依舊穩坐主流,橢圓框則憑藉復古氣息持續受到青睞;具有包覆感的立體弧形設計也強勢崛起,為造型注入運動科技氛圍。尺寸方面,過去幾季存在感十足的超大鏡框逐漸退場,中、小型尺寸精緻回歸,設計重點轉向如何在有限比例中,以線條、厚薄與細節創造辨識度。

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框型部分,幾何輪廓持續主導,⽴體弧度成為新焦點。

OAKLEY 2026秋冬系列CAGE JACKET,售價NT$9,400元。

尺⼨部分,⼩巧且適中,透過細節取代誇張⽐例。

MIU MIU 2026秋冬系列SIGNATURE CUT OUT,售價NT$15,850元。

此外,比起靠鮮豔色彩搶鏡,今年秋冬更講究讓「材質」說話,醋酸板材的透明光澤、天然紋理與厚度變化,以及輕量化材質都成為焦點;金屬框也從過往纖細極簡路線,轉向更有存在感的粗獷鏡腿與厚實幾何線條。

材質⾰命,材質成為⾵格語⾔,質感勝過⾊彩。

VERSACE 2026秋冬系列PEGGY,售價NT$15,750元。

OLIVER PEOPLES 2026秋冬系列KHAITE 1997C,售價NT$17,000元。

品牌LOGO也不再躲在角落,而是透過尺寸、位置、材質與立體工藝直接化身設計元素。紅遍全球的大勢南韓女團BLACKPINK成員Jennie今年(2026)正式加入Ray-Ban(雷朋)品牌陣容,形象照戴上的飛行員果凍墨鏡,也透過鏡片色彩與金屬線條展現鮮明風格,Ray-Ban更以「unfiltered confidence(真實自信)」來形容Jennie呈現的個人風格。

符號解構,LOGO從品牌識別,進化為設計元素。

MONCLER 2026秋冬系列AERON,售價NT$14,400元。

Ray-Ban 2026秋冬系列CTX,售價NT$9,500元。

最後,眼鏡與墨鏡若僅僅只是好看,也遠遠不夠,輕量、穩定與長時間配戴的舒適度,也成為本季眼鏡配件的重要流行標準。EssilorLuxottica指出,眼鏡正從特定場合的造型配件,進一步變成全天候生活風格的一部分。

舒適才是王道,機能務實主義成為時尚新標準。

Ray-Ban 2026秋冬系列FLACKO PUFFER,售價NT$7,650元。

What to Watch

AI outlook — possibilities, not facts

  • Ray-Ban將在2026年底前推出更多以Jennie為代言人的聯名系列

    Likely · Within months

  • 微縮尺寸眼鏡框將在2027年春季成為主流選擇之一

    Possible · Within months

Open Questions

  • 該報告是否包含具體銷售預測或市場份預期?
  • Jennie的代言合約具體內容與期間為何?
  • 微縮尺寸趨勢是否適用於所有臉型與度數需求?

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