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On the 6th, German luxury car manufacturer Porsche unveiled to the press an electric vehicle (EV) model added to its main SUV (sport utility vehicle) Cayenne. It will deliver driving performance befitting a sports car brand and take on the sluggish domestic EV market.
This is Porsche's third EV model, following the sports sedan "Taycan" and the SUV "Macan." The Cayenne is Porsche's first SUV, released in 2002, and is known as the pioneer of the sports car brand's SUV.
The EV version of Cayenne also focused on driving performance. The top model can reach 100 km/h from a standstill in 2.5 seconds and has a top speed of 260 km/h.
The longest model can travel up to 667 km on a single charge. Imoh Buschmann, president of Porsche Japan, emphasizes, ``The driving performance and design make up for the reluctance toward EVs.''
Prices start from 13.35 million yen including tax. We have already started accepting orders, with deliveries starting in September. The company will continue to sell gasoline-powered vehicles and plug-in hybrid vehicles (PHVs) in order to "offer customers freedom of choice," said Bushman.

The Paris International Auto Show opened in Paris, France, with 20 Chinese brands exhibiting. While increasing their offensive with electric and hybrid vehicles, European companies are introducing new EVs and prototype vehicles, such as Citroen's low-priced EV prototype and Volkswagen's Tiguan EV. Japan's Honda and Subaru participated for the first time in eight years and ten years, respectively.

Toyota Motor Corporation announced on the 8th that it has entered into a new three-company strategic partnership agreement with two major state-owned automobile companies that are conducting joint ventures in China. Guangzhou Automobile plans to reorganize its investment structure and acquire 50% of FAW Toyota's shares. Both joint ventures will become affiliated with Guangzhou Automobile, and will strengthen collaboration in research and development, procurement, production, and sales.

Suzuki announces launch of lightweight electric vehicle "e-Sky" in autumn, highlighting usability similar to gasoline cars and high energy efficiency, aiming to catch up in the lightweight EV market
Small electric mobility that the Ministry of Land, Infrastructure, Transport and Tourism is promoting. New products are appearing one after another. The compact electric vehicle, which can be ridden without a license, is targeted at elderly people.

BYD, China's largest EV manufacturer, released the first light EV "RACCO" in the Japanese market on July 28th. The entry model costs 1,990,000 yen with subsidies applied. While challenging the subsidy policy that favors domestic manufacturers, it challenges domestic manufacturers with the latest SDV technology and equipment comparable to luxury cars.

Mitsubishi's Delica D:5 has recorded record sales, 19 years after its debut. In fiscal 2025, 26,379 units were sold, and the reason for its popularity is its high drivability, its position as a unique 4WD minivan, and its high level of maturity through years of improvements.